(PRWEB) January 21, 2014
The commencement of a new year conveys new goals and achievements; for Elluminize (http://www.elluminize.com) founder Ize Calina Drouin that will entail patenting her own eyelash extension technique. Reviews on platforms such as Yelp (http://www.yelp.com) have referred to Drouin as the “eyelash whisperer,” rating her as one of the finest in her field and enabling this patent to ensue.
Within the last few years, demand for lash extensions has increased rapidly, becoming one of the most popular beauty services nationwide. Competitors in the business often provide extensions that will last one to three weeks on average, incapable of withstanding excessive heat or water.
Starting in 2010, Elluminize raised the bar within the extension industry as Drouin offered a multi-dimensional product that would last on average between four to six weeks; almost triple the amount of what competitors offered. The differential technique produces long-lasting lashes that are suited to endure high temperatures and that are water-resistant.
In November 2013 Elluminize was selected to attend a gifting event for the American Music Awards in Los Angeles. The event, which researched and invited 35 local businesses from across the country, allowed vendors to present their product to celebrities and gain publicity in a new light. Those in attendance of the gift-giving party marveled over her extensions’ ability of looking so natural and durable. The event resulted in immense positive feedback as well as an immediate increase in clientele.
The significance in the service has not only attained a multitude of clients within the Austin area,San Antonio, and as far as west part of Texas. Elluminize has generated a clientele from out-of-state such as New York and California .
Ize Calina has been in the beauty industry for 16 years, having a focus on eyelashes for over half of that time. With awards and recognition from several esteemed magazines, Elluminize Lash Extensions are one of the finest options in high-end aesthetics today.