ICMA-RC Recognized for Innovative Public Sector Financial Education Campaign

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Awards Reflect ICMA-RC’s Mission to Provide Effective Financial Education for Public Employees


ICMA-RC Was Recognized for its Public Sector Financial Education Video Campaign

We focus on educating ICMA-RC participants in innovative, unique, and measurable ways, and it is gratifying to see our efforts recognized among our industry peers.

ICMA-RC, a retirement plan provider whose mission is to help public employees build retirement security, has received close to 100 national and international awards and recognitions over the past six years for measurable education and communications initiatives. In 2013, ICMA-RC, in partnership with its clients, received more than 20 awards for education initiatives, gaining recognition from organizations such as Dalbar, Pensions & Investments, and American Business Awards.

ICMA-RC’s “Video Campaign,” which demonstrates the importance of saving throughout one’s career, received the highest award (Gold) in the 2013 Aurora Awards. The Aurora Awards are an independent, international film and video competition which measures standards of excellence among film professionals. The video campaign, praised for its use of clever animation and great script writing, demonstrates in a straightforward and simple way the importance of saving for retirement to public sector employees in all life and career stages, through three videos: “Save and Invest Smart” (http://www.icmarc.org/smart), “Why Your 457 Plan Matters” (http://www.icmarc.org/your457), and “Guided Pathways®” (http://www.icmarc.org/solidplan).

“ICMA-RC continues to deliver successful education initiatives that focus on meeting the goals of our public sector clients,” said ICMA-RC President and CEO Joan McCallen. “We focus on educating ICMA-RC participants in innovative, unique, and measurable ways, and it is gratifying to see our efforts recognized.”

About ICMA-RC    
Founded in 1972, ICMA-RC is a non-profit independent financial services corporation focused on providing retirement plans and related services for more than a million public sector participant accounts and approximately 9,000 retirement plans. Our mission is to help build retirement security for public employees. We deliver on our mission by focusing on service, quality and value. All of our retirement programs, administrative services and educational tools have been developed specifically for public sector retirement plan administrators and participants. For more information, visit http://www.icmarc.org. AC: 0114-7071.

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