NativeX Guarantees Game Developers 30 Percent Increase in Ad Revenue with Native Advertising or $30,000 in Cash
San Francisco, CA (PRWEB) January 15, 2014 -- NativeX, the leading native advertising platform for mobile games, today released a new SDK – NativeX SDK 5.0 – with several new reward and standard ad formats, including high-definition video, expandable icons, multi-offer, custom rich media, and small, medium and large sized interstitials. All of these features come in one convenient SDK, thereby reducing SDK bloat. NativeX is guaranteeing its new SDK will increase mobile game in-app advertising revenue by 30 percent or more after 30 days or the company will pay developers $30,000.
NativeX SDK 5.0 builds upon a flexible advertising architecture the company announced on October 28, 2013 that powers multiple ad formats, including customizable rich media native ads. The server-side technology is designed for rapid iteration so game developers can experiment with different ad formats and placements and optimize on the fly to maximize revenue. The new SDK also offers Mobile Rich Media Ad Interface Definitions (MRAID) 2.0 support, ensuring a standardized set of commands designed to work with HTML5 and JavaScript.
“We’ve been longtime partners of NativeX. These guys not only deliver, they stand behind their word,” said Ben Vu, CEO of SkyVu. “Our entire monetization team was thrilled when they noticed our ad revenue had increased by 52% with NativeX’s new native ad formats. And this isn’t just about revenue, it’s about loyal fans and making sure that ads are relevant and interesting to players.”
“We started with a hypothesis several months ago that mobile advertising was broken because of poor design quality and that we as an industry could create more interesting ads,” said Robert Weber, co-founder and senior vice president of business development, NativeX. “We believe that NativeX is well on the way to changing the industry with native advertising that blends science and craftsmanship. We are confident that our technology will continue to dramatically outperform the competition, and our revenue guarantee is proof of that. In beta testing with leading mobile game publishers, we’ve seen at least a 50% increase in ad-based revenue and as much as a 600% increase.”
The new SDK includes video, animation, mini games and many other unique experiences, enabling game developers to create the optimal mix of ad placements and formats to maximize monetization and advertising fill rates while minimizing disruption and maintaining higher player retention. Developers can implement new ad formats as they are created without having to download a new SDK.
For the first time in the company’s history, NativeX is putting out a performance guarantee: If NativeX doesn’t increase in-app ad revenue by 30 percent or more after 30 days, NativeX will pay the developer $30,000. Full terms and conditions can be found here: http://nativex.com/guarantee.
About NativeX
NativeX is creating the leading ad technology for games. For developers who want to monetize with advertising that really works, NativeX is the marketing technology platform that is reinventing in-app advertising to create more effective and engaging ad experiences that enable developers to build successful businesses around their apps. Native advertising becomes part of the user experience and it out-performs standard display advertising, often doubling or tripling revenue for publisher partners. For more information, visit nativex.com or email contact(at)nativex(dot)com. Follow us on Twitter @nativex.
Contact:
Zach Servideo and Vanessa Camones
theMIX agency for NativeX
NativeX(at)themixagency(dot)com
Zach Servideo, NativeX, http://nativeX.com, +1 4242802876, [email protected]
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