San Francisco, Calif. (PRWEB) January 15, 2014
Bizo, the global leader in business audience marketing today announced the publication of “B2B Online Advertising For Dummies,” the first book focused on helping B2B marketers understand and utilize display and social advertising to boost brand awareness, increase engagement, and ultimately drive leads and sales. Created with the support of the Interactive Advertising Bureau (IAB) B2B Committee, the book is part of the “For Dummies” reference series published by John Wiley & Sons and is now available in both print and eBook format.
Topics covered in the book include:
Since its inception in 2008, Bizo has helped more than 750 brands use targeted display advertising to reach highly valuable business audiences online. Tapping into this knowledge base, Bizo co-developed “B2B Online Display Advertising For Dummies” with the goal of transforming this vast expertise into a highly digestible guide that will benefit any marketer looking to use display and social advertising to reach a business audience online.
“The arrival of ‘B2B Display Advertising For Dummies’ reinforces how integral this channel has become for today’s B2B marketer,” said David Karel, VP of marketing for Bizo. “As the B2B buying process grows more complex, marketers are increasingly relying on display advertising because it has proven versatile, targetable, and scalable when it comes to reaching the right audiences online, and this is the ultimate guide to help marketers hit the ground running and get the most out of their display investments.”
To download “B2B Online Display Advertising For Dummies,” compliments of Bizo, please visit: http://b2bmarketing.bizo.com/DummiesGuideDisplayAds?elqCampaignId=1835
B2B marketers use the Bizo Marketing Platform to reach their target prospects online and shape purchase decisions.
Bizo's data management and targeting technology, fueled by a proprietary audience of more than 90% of the U.S. business population, enables precise and measurable B2B multi-channel marketing programs.
The company has earned the confidence of more than 750 SMB marketers and large global brands including AMEX, Mercedes Benz, Monster, Salesforce.com, Porsche, Microsoft, AT&T, and UPS who use the platform to reach over 120 million business professionals from around the world to impact every stage of their sales and marketing funnel.
For more information on Bizo, or for a free look at the business demographics of your website audience, visit http://www.bizo.com.