Aria Lauds WWE for Adopting a Recurring Revenue Model for New Streaming Service

Aria Systems today lauded the professional wrestling organization World Wrestling Entertainment (WWE) for expanding their recurring revenue strategy to include a new digital streaming service for the mobile market starting next month. This announcement demonstrates that WWE believes that incentivizing their loyal fan base to move to a subscription model from the longstanding one-off per-event model will be good for the organization’s bottom line.

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WWE is literally taking recurring revenue to the mat, setting the bar for other professional sports to follow.

(PRWEB) January 15, 2014

Aria Systems, expert in cloud-based recurring revenue management, today lauded the world’s largest professional wrestling federation as it joins the long list of industries expanding their recurring revenue strategies. According to an Atlanta Journal-Constitution article from January 9th, World Wrestling Entertainment (WWE) executives announced last week that they would launch a new 24/7 digital streaming service on February 24. The executives made their surprise announcement during the just-concluded Consumer Electronics Show in Las Vegas.

The WWE executives noted that the WWE Network would stream new pre-scheduled programming blocks, plus all twelve of its pay-per-view shows, including WrestleMania, on a new smartphone app – for a $9.99 monthly fee.

The fee represents a bargain for WWE’s customers, given that the wrestling organization charges up to $600 a year for its 12 pay-per-view matches at a one-off $40 to $50 per event viewer, observed Jon Gettinger, Senior Vice President of Marketing for Aria Systems. The fee will be charged in six-month blocks.

“Yet another strategically savvy enterprise is joining the 21st century economy with an expanded recurring revenue model so that its mobile audience can easily consume ever-popular worldwide wrestling ,” he said. “WWE is literally taking recurring revenue to the mat, setting the bar for other professional sports to follow.”

The launch of this new network is a powerful marker of the dramatic shift underway from one-off sales to recurring sales, made all the more compelling because wrestling is leading the charge, added Gettinger.

“It’s a continuation of the paradigm shift of more businesses seeking the best models to monetize new markets,” said Gettinger.

The WWE would also make the content available via its website WWE.com, as well as via Apple iOS and Android devices and popular game consoles. For added value, thousands of hours of archived video material will be available on demand via the new network, the WWE executives said.

Recurring revenue businesses need management solutions that can handle what is required to support long-term, ongoing customer relationships. This e-paper covers the specific components that are necessary to effectively manage customer experiences, which is critical for growth and profitability.

About Aria Systems

Aria Systems helps leading businesses connect their customers with the products and services they love. Industry leaders like Pitney Bowes, Experian, AAA NCNU, VMware, HootSuite and many others choose Aria to power their recurring revenue business and deliver exceptional experiences to their customers.

Learn more about Aria’s cloud-based commerce hub, which can accommodate any pricing model from subscription to subscription-plus-usage, plus more, at http://www.ariasystems.com.


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