Wine Market Council Introduces New Survey Methodology at This Year’s Consumer Research Conferences and Focuses Efforts on the High Frequency Wine Drinker

Wine.com Founder Michael Osborn will speak at the conference in California and present analysis on the online purchasing habits of wine consumers

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At this year’s annual conferences in New York and California, Wine Market Council President John Gillespie will showcase data from its first study of high frequency wine drinkers.

I am excited to engage with the Wine Market Council contingency and compare national wine market trends to Wine.com trends. - Michael Osborn, Wine.com Founder and Vice-President

St. Helena, CA (PRWEB) January 15, 2014

Wine Market Council, the non-profit association of grape growers, wine producers, importers, wholesalers and other affiliated wine businesses, today announced a new focus and methodology for its proprietary wine consumer survey. At this year’s annual conferences in New York and California, Wine Market Council President John Gillespie will showcase data from its first study of high frequency wine drinkers, and discuss the nature and reasons for the Council’s shift in its specific survey strategy. Gillespie will also share highlights from the 2013 Wine Market Council Wine Club Study at the conferences, which will provide members with valuable data on the overall state of wine clubs across the country.

“We are looking forward to showcasing our new approach to understand the high frequency wine consumer and reveal our new findings,” said John Gillespie, President of Wine Market Council. “Our improved methodology and focus will enable us to better analyze this growing market segment and track its developing trends.”

Wine.com Founder and Vice-President Michael Osborn will share his insights at the Wine Market Council conference in Santa Rosa, California. Michael Osborn is a pioneer in online wine retailing, and presently leads Wine.com’s efforts in merchandising its products.

“I am excited to engage with the Wine Market Council contingency and compare national wine market trends to Wine.com trends -- particularly the way consumers of different generations vary in their purchase habits. I am honored to have been asked to present these new statistics for the Wine Market Council,” said Osborn.

Danny Brager, Senior Vice-President of Beverage Alcohol Practice for Nielsen, will join Osborn and Gillespie at the Wine Market Council conferences to report on the latest wine trends and broader beverage alcohol trends. Brager will offer attendees a perspective on the continued rise in popularity of craft beer and spirits and their interaction with the wine industry.

TO REGISTER—
Wine Market Council’s Consumer Research Conferences are free for Wine Market Council members (up to 3 representatives may attend per company member) and $125 for non-members. Both conferences include a networking wine and hors d’oeuvres reception directly following the presentations. Attendees can register at WineMarketCouncil.com. For more information, contact Sherri Fidel at admin(at)winemarketcouncil(dot)com or (707) 738-8796.

DATES—    
New York, NY        
Tuesday, January 28, 2014 // 9:30am – 1:00pm
Museum of Modern Art, Titus 2 Theater (11 W 53rd Street, New York, NY 10019)
Includes a networking reception directly following the presentation.

Santa Rosa, CA
Friday, January 31, 2014 // 9:00am – 12:30pm
The Event Center at Vintners Inn (4350 Barnes Road, Santa Rosa, CA 95403)
Includes a networking reception directly following the presentation.

About Wine Market Council
Wine Market Council is a non-profit association of grape growers, wine producers, importers, wholesalers, and other affiliated wine businesses and organizations. The council's mission is to establish the widespread acceptance of wine as a rewarding part of American culture and to report on timely issues and emerging consumer segments in the industry. Wine Market Council provides its members with consumer research that is proprietary to Wine Market Council members, who incorporate it into their strategic planning, marketing and sales execution. Wine Market Council was established in 1994 as a non-profit (501(c)(6)) trade association working through all tiers of the U.S. wine industry to grow the wine market. More information can be found at WineMarketCouncil.com and on Twitter @WineMktCouncil.
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