“We’re excited to introduce tea lovers to the fullest flavors and most aromatic, rich infusions they’ve ever experienced from a tea bag.” Beau Bernstein, Director of Marketing, Rishi Tea
Milwaukee, WI (PRWEB) January 15, 2014
Rishi (http://www.rishi-tea.com), leading international purveyor of organic and Fair Trade CertifiedTM teas, introduces its first line of specialty tea bags for retail. Rishi is first to market with an innovative knit-mesh filter bag that imparts enhanced flavor, aroma and body over standard paper or silky/nylon tea bags. Debuting at the Winter Fancy Food Show in San Francisco, Rishi Tea’s organic tea bags will highlight ingredients not seen elsewhere in the tea aisle with aims to set a new standard for gourmet quality in the tea bag market.
“We’re excited to introduce tea lovers to the fullest flavors and most aromatic, rich infusions they’ve ever experienced from a tea bag,” says Beau Bernstein, Director of Marketing, Rishi Tea. This new line offers a veritably epicurean approach to organic tea that the Specialty Tea market has been missing.”
Rishi Tea offers a new filter mesh material from plant-based resources that yields a far greater extraction ratio and infusion quality than any other tea bag. Paper and even fine mesh silky bag materials are too tightly woven and act as a barrier to the tealeaves’ infusion.
“We found a looser weave structure was needed to improve the overall tea bag experience,” says Joshua Kaiser, Founder and President, Rishi Tea. "Our teas, blends and herbals carry with them the taste of origin. They also embody a culinary approach to tea so we were excited to have brought to market a specially designed knit material that actually allows for a full, true infusion of flavor and aroma without any of the sensory hindrances posed by paper or nylon mesh tea bags.”
Rishi’s new line of tea bags are available in 15 count boxes, and feature ingredients not seen anywhere else in the tea aisle, from South & South East Asian turmeric root to organic Bordeaux varietal grape skins.
“The design and intention of the special knit bag we use was inspired by the strainers inside of handheld Japanese tea pots called Kyusu. A kyusu has a fairly wide mesh at the base of the spout with ample room inside the pot for tea leaves to unfurl and yield a balanced, full infusion. Rishi’s tea bags offer that level of quality and honor the artisan methods we and the farmers we collaborate with take,” says Bernstein.
Available in February, Rishi’s 16 organic tea bag flavors (priced at $8.99) will be availalble at select retailers and specialty gourmet markets nationwide:
Organic green teas: Jade Cloud, Jasmine Green, Tropical Green, Sencha, Green Tea Mint, Matcha Super Green. Black Teas: English Breakfast, Earl Grey, Masala Chai. Pu-erh teas: Pu-erh Bordeaux, Chocolate Cinnamon. Herbal Teas: Blueberry Hibiscus, Pacific Peppermint, Chamomile Medley, Turmeric Ginger. White Tea: Peach Nectar