The Best Valentine’s Day Gift You Will Ever Find - The Book Clutch by KUMA Design

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Fashion artist turns to Kickstarter crowdfunding community to launch a collection of book theme inspired leather clutches for women who value vintage design with a twist.

Image of a KUMA clutch held by a model

The custom designed KUMA clutch worn by a model

I decided to establish a team of skilled leather artists to meet the soaring demand and make the KUMA clutch available to many with the help of Kickstarter community.

It is no secret that today’s fashion world is often about volume and less about celebrating uniqueness. Dedicated to combine uniqueness and timeless vintage with modern practicality, KUMA Design launched their line of KUMA Classic and Folio designer clutches on What truly sets KUMA clutches apart is the customizable cover design - each clutch cover can be personalized with custom engraved quotation or saying. The KUMA clutch Kickstarter campaign lasts till 9th of February and the quickest to react are guaranteed to receive their clutches before Valentine’s Day.

KUMA clutch has been touted by fashion trendsetters as one of the most original gifts one could think of for your loved one. KUMA clutches are a true statement of originality, handcrafted from premium leather to last a lifetime. Just as old books would, the vintage KUMA can be passed on to generations to come. Each KUMA clutch cover can be personalized with custom quote to tell a story. The classiest icebreaker and conversation starter that ignites imagination and stirs curiosity. All-in-all, the most original Valentine’s Day or special occasion gift - from boyfriend to girlfriend, husband to wife, friend to friend, guaranteed to impress.

"I had been fulfilling one-off orders for KUMA clutches for more than a year. But as every KUMA I shipped created more orders, it was soon evident that the demand has exceeded my sole design capabilities," explains KUMA Design founder and artist, Mari Ojasaar. "This is when I decided to establish a team of skilled leather artists to meet the demand and make the KUMA clutch available to many with the help of Kickstarter community."

As is common with most accessory projects, the scaled up volumes require additional resources for placing a large order on materials. This is where KUMA Design team aims to use the Kickstarter proceeds for bulk ordering as well as offering their backers premium leathers and custom engravings on the clutch covers.

KUMA clutches are designed by Mari Ojasaar, an independent artist from a tiny country Estonia, Northern Europe. She found her passion for creative work as a child while watching her mother making beautiful hand-made leather accessories to make the ends meet. Having been an independent artist for more than 10 years, her works have been recognized by Cosmopolitan, Buduaar, MOOD and many other international and regional fashion magazines.

After the Kickstarter campaign is complete, all products will become available for purchase at The company has already been approached by several fashion boutiques across the world who have taken interest in adding KUMA to their retail portfolio.

Source: KUMA Design

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Rait Ojasaar
since: 10/2013
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