University of Georgia Engages Merge for Online Branding, Responsive Web Design

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Newly Revamped UGA Online Caters to the Increasing Number of Students Accessing University Websites from Their Mobile Devices

Merge, a leading digital agency based in Greenville, S.C., announced today that the University of Georgia has engaged Merge to brand University of Georgia’s online program, UGA Online. The successful revamping of UGA Online will include the new messaging and positioning for UGA Online.

"We selected Merge because of their strategic approach to digital and their unique ability to offer brand, interactive and digital solutions all in one partner," said Nancy Byron, UGA Online’s marketing manager.

UGA Online serves as the hub of University of Georgia’s online degree programs. Merge’s efforts will ensure that all prospective and current students, whether accessing UGA Online from desktop computers or mobile devices, will have a cutting-edge digital experience.

“We’re thrilled to join UGA Online in the new frontier of education--online degrees,” said Adam Landrum, Merge’s chief executive officer. “It’s a wonderful opportunity to help brand the online offering of such a great institution like the University of Georgia.”

Merge specializes in digital strategy and marketing solutions for higher education institutions, including, but not limited to brand services and responsive design for mobile devices. The agency’s higher education clients include Clemson University, Erskine College, Furman University, Hofstra University and Auburn University.

University of Georgia, Office of Online Learning

The University of Georgia launched the Office of Online Learning in July 2012. As a unit of the Office of the Vice President for Instruction, the OOL has a mission to provide campus-wide organization, leadership, development, marketing and support for UGA online learning courses and programs. For more information, contact Nancy Byron, Marketing Manager, at 706-614-6314 or visit

About Merge

Merge is a digital strategy agency whose team of experts focuses relentlessly on digital marketing strategy, performance and results. The company, founded in 2002, helps clients develop a profit-focused, analytics-driven digital marketing strategy that increases brand awareness, improves customer engagement, optimizes the user experience and enhances business growth. For more information, visit or connect with Merge at 864-373-9330, on LinkedIn, Twitter @merge or on Facebook.

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Adam Landrum
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