Serapid Announces New Sales Manager for Stage and Theatre

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Bill Koons joins the team at Serapid as the new sales manager for the Stage and Theatre division.



Serapid, Inc., a leading supplier of lifts, quick die change and horizontal transfer systems, is pleased to announce that William (Bill) R. Koons has joined the organization as Sales Manager for Stage and Theatre. He joins Serapid’s US Theatre Group based in Sterling Heights, Michigan, and will be responsible for domestic stage equipment sales.

Koons comes to Serapid most recently from Otis Elevator Company, where he served as Product Marketing Manager – New Equipment for North America. With more than fifteen years experience in manufacturing and construction sales, including key positions at ThyssenKrupp Elevator and Universal Supply, Bill brings with him a solid background in business development and strategic planning. Koons has built strong relationships within the construction field, has gained certification for process improvement programs in the elevator industry, as well as serving as a presenter for AIA continuing education sessions.

Koons served as Cavalry Scout in the 2nd Armored Cavalry Regiment, while stationed in Port-au-Prince, Haiti. He currently lives in Simsbury, CT with his wife and two children, where he is studying Marketing at Indiana Wesleyan University.

Dennis Lucas, Vice President of Serapid Inc. commented, “As Serapid continues in it’s recent growth the addition of Mr. Koons provides an excellent complement to our sales group. We are confident that his technical knowledge and experience will be crucial in securing sustained growth.” Lucas added, “We are delighted to welcome him to our team.”

About Serapid
Winner of multiple awards in product design and excellence, Serapid, Inc. (, is a leading supplier of lifts, quick die change and horizontal transfer systems. Serapid specializes in Rigid Chain Technology for applications in diverse industries including architecture, nuclear, medical, defense, automation, engineering, manufacturing, theater, and entertainment. Serapid has a longstanding commitment to continued innovation in product design as well as to providing leadership in the advancement of engineering practices worldwide.

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Carol Herriges
Serapid, Inc.
+1 (586) 274-0774 Ext: 10
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