These days, blogging isn't so much an option as a requirement, as more and more companies jump on the bandwagon. Every company has to fight to maintain brand awareness online.
San Diego, CA (PRWEB) February 18, 2014
With so many ways to market a software company online, many overlook the most obvious: blogging. Still, relatively few software brands host a company blog. Egg Marketing & Communications, a content marketing and social media marketing company targeting the software industry recently released its ebook, "10 Reasons Your Software Company Should Be Blogging Right Now!"
The book provides details on how blogging can help software companies gain market share and establish thought leadership. There is no charge to download the book.
"It was our goal to show small software companies the perks that blogging can provide," said Susan Payton, President of Egg Marketing, "These days, blogging isn't so much an option as a requirement, as more and more companies jump on the bandwagon. Every company has to fight to maintain brand awareness online."
The book is available as a download to Egg email subscribers.
About Egg Marketing & Communications
Founded in 2006 by Susan Payton, Egg provides marketing for software companies, and offers blogging, copywriting, social media, press release and email marketing services. An expert in small business, Egg has worked with companies like Silverpop, Base, HelloScheduling, ScheduleBase, and Kaliki. Learn more at http://www.eggmarketingpr.com.