We are ecstatic about REVTalks’ star-studded line-up and the interactive format in which we will deliver this world-class event,' said Jeff Pedowitz. 'Putting REVTalks together has been an incredible journey in itself.
(PRWEB) January 15, 2014
The Pedowitz Group, global leaders in Revenue Marketing Transformation™, presents REVTalks™, the inaugural Revenue Marketing Summit™, at the San Francisco Marriott Marquis on January 27, 2014. This exclusive, executive gathering is geared for senior-level marketers with accountability for driving revenue. These change agents are transforming their departments from a cost center to a revenue center.
In less than two weeks, hundreds of marketing executives will experience this unique TEDTalks-style event, featuring presentations from pioneering Revenue Marketers. 36 speakers from companies like LinkedIn, PR Newswire, Cisco, SAP, Citrix and Dell will take the stage and share their biggest AHA moments along the way. Register here for this one-day summit to hear these marketing transformation stories and connect with other Revenue Marketers (limited seating).
Six core executive tracks focus on burning issues facing today’s CMO:
- Being a Change Agent
- Building a Revenue Marketing Organization & Skillset
- Strategy to Execution
- Sales & Marketing Alignment
- Going Global
Each of the 36 REVTalks sessions within these six tracks will be presented in dynamic 15-minute sessions. Here’s a sampling of what’s on the menu:
- The Reeses Effect: Sales is in My Marketing and Marketing is in My Sales
- Organizational Chaffing & The Case for Change
- What Physics Taught Me About Marketing
- Global Education: The Key to Revenue Marketing Adoption
- Red Flags in Building a Content Blueprint
- Revenue Marketing or China? Comparing Lessons Learned in Change
“We are ecstatic about REVTalks’ star-studded line-up and the interactive format in which we will deliver this world-class event,” said Jeff Pedowitz, CEO at The Pedowitz Group. “Putting REVTalks together has been an incredible journey in itself. We’ve had a generous outpouring of sponsors, which validates our purpose.”
The idea for REVTalks was born when Debbie Qaqish, principal partner and chief strategy officer, began writing her new book, “Rise of the Revenue Marketer: An Executive Playbook.”
“The content I gathered from interviewing 22 Revenue Marketers was so inspiring, I knew it had to transcend beyond the written word, into an interactive format. The stories these people were sharing with me blew my mind. It’s taken a few years to make REVTalks a reality. I can’t wait to share this experience with everyone.”
About REVTalks 2014:
The Pedowitz Group, global leaders in Revenue Marketing Transformation, is hosting the first annual Revenue Marketing Summit, REVTalks, in San Francisco on January 27, 2014. REVTalks is a unique opportunity to engage with a community of senior-level B2B marketing thought leaders who are pioneering revenue marketing. The event features 36 dynamic speakers from companies like Cisco, DocuSign, LinkedIn, Marketo, Sage, and TechTarget who will share their most innovative, inventive and transformational ideas affecting Revenue Marketing today, all in TED Talks style. Sponsors: PLATINUM: Eloqua, Marketo, CallidusCloud, Reachforce, NetProspex, Lattice Engines and Demandbase. GOLD: Birst. SILVER: Bizo, Madison Logic, On24 and Allocadia. Media Sponsors include: Technorati, Revenue Performance Magazine, Sales Lead Management Association, Thoroughly Modern Marketer, Funnelholic, Top Sales World and DemandGenReport. Limited Seating. Register here for REVTalks 2014.
thE Connection, Inc.