Infused Media Group Launches “SEE IT BUY IT” Technology— Video Content Becomes a Fully Interactive Online Shopping Experience As Consumers Shop and Buy from Any Screen

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New Interactive Platform to be showcased during Sundance Film Festival — January 18-20.

Video goes fully ecommerce compatible with the groundbreaking new SEE IT BUY IT technology platform introduced by the InFused Media Group. With applications ranging from social media to film and television product placement, the product will be officially launched at the LG Music Lodge, during the 2014 Sundance Film Festival. InFused is a sponsor of the lodge, which features three days of live events and demonstrations for festival attendees in Park City, UT.

“SEE IT BUY IT provides a long-awaited solution for advertisers and marketers who have long wrestled with effective alternatives to traditional media,” said David Allaway, CEO of InFused Media Group. “SEE IT BUY IT syncs up with the continued growth of social media, bloggers and online influencers — allowing marketers to find new success by unobtrusively blending commerce with entertainment.”

SEE IT BUY IT utilizes a patent-pending process that transforms any Internet or web video into a seamless shopping experience across multiple devices and screens. The Infused platform delivers a simple click interactive format that is simple and non-intrusive. Using a mouse or a remote control, consumers can easily shop, gather information or interact with any video as well their favorite television shows and personalities. The video viewer is designed to create a shopping cart of selected products that links directly to any ecommerce website destination. The platform works on any screen including smart phone or tablet.

“With all major networks now delivering primetime programming online, SEE IT BUY IT video presents a new opportunity for branded content and placement that directly reaches consumers for any product or industry,” said Bryant Robinson, President of InFused Media Group. “Households now spend more time online than they do watching television programming and as standard viewing declines, advertisers have struggled with finding effective ways to monetize content online.”

Allaway and Robinson will personally demonstrate SEE IT BUY IT at the LG Music Lodge. For more information or a customized demonstration, please email info(at)infusedmediagroup(dot)com.

InFused Media Group is a next generation media partner and the source for full social media integration strategy, SEE IT BUY IT interactive videos, branded content, and consumer engagement. InFused provides, video production, editing, motion graphics, event production, original content creation, mobile application development, marketing reels, and other cool stuff. Whether developing websites, applications or social media integrations, InFused Media Group initiatives are scalable and stable with user-centric functionality. The result is a clear strategy and creative ideas implemented across all relevant channels, driving awareness, enabling new behavior, and creating revenue.

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David Allaway
since: 07/2013
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