Berlin (PRWEB) January 17, 2014
glispa, an international performance marketing platform based in Berlin, saw record growth in 2013, with revenues up by over 130% year on year and record-breaking profits. In view of these results, glispa is now the fastest growing private company in the digital performance marketing sector in Germany. The company specialises in planning, launching and scaling multichannel, results-driven online marketing campaigns worldwide for mobile and digital entertainment clients.
Delving deeper into the results, it is evident that glispa’s specialisation in mobile and digital entertainment has paid off. The number of active campaigns has increased over three years by 350% to 4000, and the number of clients has doubled from 312 in February 2013 to 600 at the end of 2013. Gaming, which has been a significant market segment for glispa since early on, has grown 859% since 2010. glispa’s clients have also enjoyed impressive results, with the company delivering more than 12 million installs and acquisitions monthly in 2013.
glispa uses its own technology to implement and manage campaigns, including WisdomKeeper, a unique, in-house system for campaign optimisation and tracking, which uses past campaign data to ensure top results. More propriety tools to further improve campaign effectiveness will be launched in 2014. With the help of new technology, the company will be able to offer even better reporting and campaign optimisation, with user retention and enhanced monetisation as the main aims.
In addition to new technical features, plans for 2014 include further expansion into emerging markets with a focus on BRIC countries. After securing its position in Europe and North America, glispa has expanded its focus to other markets in recent months and seen a great deal of growth coming from the BRIC countries. In China, for example, glispa is already working with forty of the top fifty online companies. Looking ahead to 2014 glispa believes that both growth and profits will continue to increase in the region.
Commenting on the 2013 results and future plans, Tim Nilsson, Managing Director of glispa, said, “2013 saw huge growth for us and fantastic results for our clients. Our focus has been very much on the BRIC countries, as many of our advertisers in the US and China look to expand into the mobile markets of India, Brazil, Mexico, Russia and Turkey. We see this trend continuing into 2014, and we are confident we will continue to deliver a large critical mass of new users through our global publisher network for our clients this year.”
Press Contact: Cathy Campos Panache PR cathy(at)panachepr(dot)co.uk +44 (0) 1483 570649
About glispa
Founded 2008 and based in Berlin, glispa is the leading online and mobile marketing platform, operating its own performance marketing network. glispa helps clients such as Deezer, Social Point, Kongregate and Mail.ru acquire new customers in over 180 countries with its multi-channel approach, including affiliate, display, mobile, social and search marketing. The international company has over 100 employees from 35 countries. For more information, visit http://www.glispa.com.