24tru Unveils v.2.0: Research Intelligence Bringing the Entire Enterprise Closer to the Customer

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Research Intelligence helps our clients make better decisions, faster. Research Intelligence is a search engine for video and other research assets, as well as collaboration tools to drive the innovation process.

In an industry where status quo has reigned for decades, 24tru is challenging brands and researchers to think differently about how they leverage research to drive their innovation and decision-making processes. The latest release of the v2.0 of the 24tru platform introduces Research Intelligence.

Research Intelligence increases the leverage from a company’s research investment by delivering a search-engine for video and other research assets, connecting the organization with the voice of the customer. Brand Managers and Consumer Insight leaders gain faster access to crucial data, and share learning with internal teams to drive the innovation process. Existing institutional knowledge is at their finger-tips and easily leveraged and shared with stakeholders through intuitive collaboration tools.

Research Intelligence starts by aggregating all research content, including videos, into one platform and applying organizational tags that enable easy search and discovery across a range of very specific learnings – an insight, a video clip, a Highlight or report. Research Intelligence delivers an intuitive set of tools to empower users to save, edit, and share content, and collaborate to empower better thinking based on consumer knowledge inherent in the wealth of qualitative research.

“The goal of Research Intelligence is to democratize knowledge within an organization, to unlock the significant value of video and other research assets,” said Brooks Pettus, CEO of 24tru. “Research Intelligence puts information into the hands of the stakeholders who need consumer insights to drive new thinking and innovation.”

“By deploying the Research Intelligence platform, researchers are smarter on Day One. They are able to ‘know what they already know’ to drive better decisions, faster. Ideation starts right out of the gate – there is no waiting for a big bang of learning,” said John Williamson, founder and 24tru President. “Research Intelligence represents how technology can re-energize consumer insights – access to institutional knowledge combined with intuitive tools for collaboration. It changes the way research investment is used to gain marketplace advantage.”


24tru provides innovative technologies designed to deliver richer data, get enterprises closer than ever to customers, and to enable increased leverage from market research spend. 24tru provides a cloud-based platform, integrated tools for video management, and strategic insight services through sister company Qualvu. Learn more about 24tru at http://www.24tru.com.

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