Auto Dealer Digital Marketing Agency Releases Survey on Shopper Research Behavior

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Boston-based digital marketing agency, Pepper Gang, conducted a survey for the automotive dealership industry to learn how consumers use mobile, digital technology in researching their next car purchase. The results of the survey are now available for download by auto dealers and the general public.

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Auto Dealership Survey on Consumer Research Behavior

We hope auto dealerships are able to use the information we gathered in our survey to better serve today's mobile, tech-savvy consumers.

Boston auto dealer digital marketing agency, Pepper Gang, announced the results of their recent survey that studies consumer behavior in the process of researching an automotive purchase and choosing an auto dealership.

Participants submitted answers to 10 questions designed to learn where they went for information, and what kind of information influenced them, when researching their next vehicle purchase.

The Pepper Gang team then compiled the survey results in a detailed report, and a comprehensive white paper that includes detailed responses for each question and what those responses mean for auto dealers looking to grow their businesses. Both are available as part of their online resource library on the company website.

“We conducted the survey as a result of some opportunities we saw in the auto dealership industry,” said Stefanie Daneau, Pepper Gang co-founder and lead business developer. “It's crucial for businesses to use digital marketing to reach customers when they search online, but we noticed that marketing efforts from some local dealerships weren’t always meeting customers in the digital space. We wanted to provide feedback for dealers on just how crucial those kinds of interactions are to modern consumers.”

Some key findings:

  •     83% of respondents start researching a new car purchase online
  •     64% use online review sites as part of their research
  •     58% use a mobile device to read reviews and compare cars and prices while at a dealership

Businesses interested in downloading the report, “Auto Marketing: Role of Digital Media in Automotive Purchase,” can visit

The white paper, Building Revenue—The Essential Guide to Online Presence, is available for download at

About Pepper Gang
Pepper Gang is a Boston digital marketing firm that provides customized, strategic digital marketing solutions to the automotive industry. By emphasizing a focus on local, mobile consumers, Pepper Gang helps Boston auto dealerships reach their full potential.

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Stefanie Daneau
Pepper Gang
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