“My interest always lies in brand development, nurturing and brand protection. Brand advocacy and awareness have always been my passion. My efforts are made on a customer level. I put myself in their shoes in order to stay in the eyes of the customer."
Brookfield, Wis. (PRWEB) January 16, 2014
GSF Mortgage is eager to announce former Communications Manager Leah Marsh, has been promoted to Director of Marketing.
Marsh has a strong background in sales and marketing. Prior to 1996, she managed a few retail stores. In 1992 she joined AOL and iVillage monitoring chat rooms and message boards, which were essentially social media before Facebook and Twitter. In 2001, Marsh investigated different business options and entered the real estate industry. She was a Senior Real Estate Specialist, managed relocations, and enjoyed working with first time homebuyers. Marsh and her former spouse created an engineering consulting company. She was responsible for all marketing efforts including web design.
When the market shifted in 2006, Marsh got out of real estate and went back to school where she received a degree in Business. She then joined GSF Mortgage in 2011. During her time at GSF Mortgage, Marsh worked her way through the ranks. She spearheaded their testimonial campaign, which awarded GSF Mortgage with an A+ BBB rating and 5-star Zillow rating. She also managed to fill a void by creating a company blog.
“My interest always lies in brand development, nurturing and brand protection. Brand advocacy and awareness have always been my passion. My efforts are made on a customer level. I put myself in their shoes in order to stay in the eyes of the customer,“ says Marsh.
Under her direction, Marsh plans to work with sales to build relationships with Realtors and gain referrals. She also plans to increase social media interactions with staff and customers to give them more information to make educated decisions. Lastly, she will utilize inbound marketing efforts to create brand awareness and attract new business.
“It is my pleasure to promote Leah to the Director of Marketing for GSF. Leah has already had a large hand in shaping the direction of GSF from a marketing perspective in each and every one of our markets. In every organization, you need someone who understands what makes your company unique and can communicate that to your potential clients. Leah clearly defines the unique selling proposition of GSF and has proven that she can orchestrate all of our marketing resources to propel our company forward in any market,” says GSF President, Chad Jampedro.
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Founded in 1995, GSF Mortgage is an established and experienced direct mortgage lender. With nearly 20 years of lending experience, GSF professionals originate, process, underwrite, and fund all loans. We have direct access to FHA, VA, USDA, FNMA and Jumbo Financing products. GSF Mortgage has provided successful financing solutions to borrowers in all phases of homeownership. We continue to serve the next generation of homeowners with the GOGSF brand focused on flexible and transparent mortgage lending. With many locations, our strengths keep GSF Mortgage “Lending in Your Favor”.