Elmsford, NY (PRWEB) January 15, 2014
When CLEContactLenses.com first went live 15 years ago, they were one of the first online authorized contact lens and accessories vendors. Fast forward over a decade, this old school company has decided to redesign and develop their core business.
The old system was created when "out of the box" e-commerce platforms were not even an idea on the internet, and Google was still running out of a garage office.
PJ the SEO Manager at CLEContactLenses.com said "The new system will address a large amount of interface and operational issues that we have been facing on both the user and management side of things. While the old system was extremely advanced for its time and was taylor made for our every need, it's just too outdated for realistic and effective online business practices. The link structure was created before 'Search Engine Optimization' was even a thing, and many of the 'out of the box' e-commerce solutions provide extremely sophisticated management tools for free. It's just come to that point where it doesn't make sense to not use mainstream tools."
The new website will be launched on an increasingly popular e-commerce platform: Magento Community. Magento, an Ebay company, is at the forefront of all online ecommerce stores, providing the framework for more than 150,000 online businesses.
With the new infrastructure in place, CLEContactLenses.com plans to put more focus into marketing and development to compete with the industry leaders.
PJ also mentioned that "Advanced website development leads to strong SEO and brand development. This then leads to faster cash flow which snowballs into bigger and better things. Our whole team here really thinks were on the edge of becoming the next big player in contact lenses."
To help ring in the new year, today CLE announced on their Facebook page that if any of their fans posts something positive they are doing for the new year, wheather it be a new year's resolution, or self-improvement they will provide that person with a complimentary $5 gift voucher for their website.
CleContactLenses.com are located in Westchester County, NY and have been in business online for the last 15 years selling designer sunglasses, designer prescription frames, contact lenses, contact lens removers and vitamins amongst many other eye care related items.