Germantown, MD (PRWEB) January 20, 2014
Sponsored by the world’s largest online travel agency (OTA), Expedia, this year's contest focused on utilizing a large hotel search data set to rank search results as a means to increase sales. Submissions aimed to best predict the optimal order of displaying results for an online hotel search based on some of the following criteria: hotel attributes, customer purchase history, and price competitiveness.
Expedia powers search results for millions of travel shoppers every day. In this competitive market, matching users to hotel inventory is very important since users easily jump from website to website. As such, having the best ranking of hotels (“sort”) for specific users with the best integration of price competitiveness gives an OTA the best chance of winning the sale.
DataLab placed 3rd among 337 teams, 3502 entries, with a score difference of only 0.007 between DataLab’s entry and the winning entry. Alex Aigner, EVP of Business Development, stated, “DataLab's analytical expertize grows with every competition we enter. I'd like to thank our outstanding employees for staying at the forefront of the analytics as an industry."
About DataLab USA:
DataLab USA is an award winning database marketing company that focuses on optimizing multichannel marketing solutions.
Through the use of analytics, data sourcing, data processing, and digital services DataLab USA effectively enables organizations to maximize the results of their direct marketing investments.