Kicks Off the New Year with the Curious 52 Challenge

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Company challenges everyone to learn something new each week; 52 video-based lessons selected to help people acquire a variety of skills, cultivate talents and enrich their minds in less than an hour a week., the marketplace for lifelong learning, today unveiled its inaugural Curious 52 Challenge. Designed to bring out the lifelong learner in everyone, the Challenge consists of 52 hand-selected lessons from 52 teachers on Curious. Every week of 2014, Curious will send Challenge participants a Lesson of the Week and a task to complete related to the lesson. Curious learners who complete all 13 challenges in a quarter will win a year of free learning from those teachers. The top 520 learners to complete all 52 challenges by the end of the year will also win an iPad.

“We couldn’t think of a better way to start off 2014 than by encouraging our Curious members to learn something new every week of the year,” said CEO, Justin Kitch. “I have personally committed to taking the Challenge, and I can’t wait to sample a new lesson every week and commit to completing the task. We created the Challenge to encourage learners to stretch themselves in a really fun way, and we’re confident that an hour of Curious learning a week for an entire year will indelibly change a person’s life. Once you’re addicted to lifelong learning, it’s hard to stop.”

How it works:
Those up for the challenge can simply go to to sign-up for a year of living Curiously. Curious will email and post a designated video-based lesson for lifelong learners every week. The goal is for consumers to learn something new in less than an hour.

Recognizing that everyone has a different way of learning, Curious allows participants to follow their own styles and schedules, whether that means completing a lesson each week or mixing it up and taking lessons at different times. Some people might start from day one and continue throughout the year while others might dare to tackle ten lessons in one weekend. Anyone can join the challenge at anytime; prizes are awarded quarterly.

Whenever a learner finishes a lesson, he or she simply submits a Curious Card with a paragraph, photo, or video depending on the task that truly shows off newfound knowledge. Curious then marks the lesson as complete. Along the way, words of encouragement, tangible prizes and plenty of free, fun and useful lessons will inspire learners. Participants also have the opportunity to show off everything they’re learning by sharing through their social networks.

Curious also announced its first universal app for the iPad and iPhone (see release-- Launches Universal App-- for details). Download the app starting today at the iTunes store and at for access to thousands of fun and interesting Curious lessons and to join the Curious 52 Challenge.

About Curious

Founded in 2012,, Inc. offers an innovative and engaging marketplace that connects lifelong learners with exceptional teachers around the world. Curious is home to short-format video-based interactive lessons that help anyone learn about anything on their own time. It also provides a range of free, easy-to-use tools for teachers that enable them to market, share, and monetize their lessons to millions of learners. Curious is a private company funded by Redpoint Ventures, Bill Campbell, Jesse Rogers and Justin Kitch based in Menlo Park, CA. For more information, visit

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Stephanie Gnibus