Sentiment Analysis Symposium 2014 Announces Groundbreaking Human Analytics Workshops Featuring Social Media Measurement, Customer Intelligence, and Sentiment Analysis

Share Article

Workshops Precede Business-Focused Conference with Presentations and Panels Highlighting Applications of Sentiment Technologies

Organizers of the Sentiment Analysis Symposium today announced presenters for their Human Analytics Workshops taking place March 5, 2014, at the New York Academy of Sciences in New York. The three workshops, comprised of business and technical tracks, are designed to provide solutions and techniques that discover business value in emotion, intent, and connection drawn from social, online, and enterprise information sources. “The Insider’s Guide to Social Media Measurement Business” and “The Road to Customer Intelligence” business track workshops are designed for business users, consultants, solution providers, and developers, and will provide a comprehensive, practical grounding in two important application spaces. The Practical Sentiment Analysis tutorial is part of the technical track and will introduce the concepts of sentiment analysis and opinion mining from unstructured text, looking at why they are useful and what tools and techniques are available.

“The Insider’s Guide to Social Media Measurement Business“ morning workshop will be led by Stephen Rappaport, best-selling author, consultant and subject-matter expert with the Advertising Research Foundation. According to Rappaport, “We should recognize data points not merely as impersonal dots on a trend line, percentage changes, or ratios. They are, in fact, personal -- capturing what people say, do and feel in real time. Once we view digital metrics as reflecting individuals, they become characters we employ to craft compelling narratives about people and brands.” The workshop will include:

  •     An overview of social media measurement
  •     Case studies illustrating the use of social media measures (with audience participation)
  •     Presentations of three typical business scenarios with attendees working through them, including developing an analytic strategy and measurement plan

“The Road to Customer Intelligence” workshop will be offered in the afternoon and taught by Steven Ramirez, CEO of Beyond the Arc. “Customer intelligence is the key to deeper and more profitable customer relationships and an essential asset for strategic, competitive decision making,” said Ramirez. The workshop will offer a thorough, practical look at key elements, including: Unstructured Data, Voice of the Customer, Social Customer Insights, and Predictive Analytics to help business analysts, managers, and executives compete in today's hyper-competitive, Big Data world. Key takeaways include:

  •     How to benchmark your customer experience, marketing, and social insights efforts
  •     How to accelerate the maturity of your program, helping you to deliver greater value to your internal business partners
  •     How to prioritize your data acquisition and data management efforts
  •     What types of analyses you can perform to obtain the richest insights

The third workshop will offer a Practical Sentiment Analysis tutorial focused on new innovations in opinion mining led by Dr. Jason Baldridge, Professor of Linguistics at the Univerisity of Texas Austin and Co-founder of the Apache OpenNLP project and Chief Scientist of People Pattern. According to Dr. Baldridge, "The tutorial will dive below the surface of opinion mining in three primary ways. First, we focus on some of the underlying algorithms and the opportunities and challenges. In particular, we will discuss semi-supervised learning techniques and their relevance for entity and topic extraction in combination with opinion mining. Second, we look at additional information from non-explicit components of linguistic expression, as well social networks, sensors, and other secondary data. Third, we will also consider issues in the empirical evaluation of automated opinion mining tools."

The day will also include a Technology and Innovation session featuring 9 renowned speakers designed for analytically sophisticated attendees, developers and researchers.

To learn more about the workshops and the Technology and Innovation session taking place March 5 as well as the business-focused conference on March 6, please visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Rebecca Metz
Metz Communications
(512) 560-5211
Email >
Follow us on
Visit website