So we’ve designed the data processing formula, with the help of which WebMeUp users will see what's hidden under the "not provided" label in Google Analytics.
San Francisco, CA (PRWEB) January 17, 2014
WebMeUp, a spirited tech startup and the provider of online SEO software of the same name, announced that its team has developed an in-house formula for the calculation of “Approximate traffic” data. It will show the number of visits for the chosen keyword, including the “not provided” results.
*What “not provided” problem is about*
Professional SEOs and site owners heavily rely on keyword data which lets them see how well a website performs in organic search, and helps them make data-driven decisions. However, in 2011, in the name of privacy Google began to hide the keyword data it sent to websites from its result pages. And today visits coming from secure search pages (those starting with httpS://) appear in Google Analytics under the label “not provided”, instead of the actual search term. The percentage of “not provided” keywords has already reached 70% and is steadily growing.
*The “Not provided” Solution by WebMeUp*
The solution developed by WebMeUp team is based on the analysis of the following data:
- Known traffic for keywords
- Current keyword rankings
- Composition of the results page
- Current stats on click-through rates for different positions in SERPs
- Estimated click-through rates on provided keywords
- Search volume for keywords in particular regions, and more
The in-house formula smartly links this data and lets the software calculate the number of visits for “not provided” keywords. This solution is expected to let WebMeUp users uncover the “not provided” data, eliminate poor keywords, improve content strategy and add traffic-rich keywords to PPC campaigns.
“The ‘Not provided’ issue has been a growing pain for thousands of online marketers. The number of keyword stats hidden under the 'not provided' tag in Google Analytics is increasing and has already reached 60-70%. As a result, digital marketers alongside with many online businesses feel the gap in the data, which is essential for well-weighed SEO decisions. So we’ve designed the data processing formula, with the help of which WebMeUp users will see what's hidden under the 'not provided' label in Google Analytics,” says Alexandra Shkalikova, Communications Manager, WebMeUp.
“To be clear, while we don’t have access to Google’s servers, these cannot be 100% precise figures, but we are doing our best to make them close to what’s been previously available in Google Analytics,” continues Alexandra.
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WebMeUp is an IT startup which focuses on the development and implementation of unique technologies that let it provide more fresh and current data at a lower price, compared to other SEO solutions. With 30+ people on board, the company is ambitious to make WebMeUp the #1 Internet Marketing tool. Sign up for a free trial at http://webmeup.com.