Leia Lingerie Reveals Surge In Winter Swimwear Sales

Lingerie retailer Leia has announced that sales of many of its swimwear ranges increased by as much as 40% in December, compared to the previous year.

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Among the best-selling styles were halter-neck bikini tops (often chosen to provide support as well as a plunging look) and strap-free bandeau bikini tops – both of which saw a 38% year-on-year sales boost.

(PRWEB) January 17, 2014

Leia offers a wide selection of lingerie and swimwear from many major brands via leialingerie.com, as well as a small number of boutiques in the UK. They attribute the latest rise in swimwear sales to more people choosing to head for the sun over the winter months.

The swimwear collections available at Leia include highly regarded names, such as Freya, Fantasie, Huit and Elomi. Between them, these ranges offer a wide variety of bra cup size bikini or tankini tops with matching briefs and co-ordinates – with sizes ranging from an A to a JJ cup.

Among the best-selling styles were halter-neck bikini tops (often chosen to provide support as well as a plunging look) and strap-free bandeau bikini tops – both of which saw a 38% year-on-year sales boost.

Black proved to be the colour of choice over this period, enjoying a 24% increase in sales compared to December 2012. With Freya Swim’s Cha Cha and Pier collections becoming especially popular.

Leis Lingerie’s Nigel Addison said, “Whilst the market remains competitive, it’s really pleasing to see that during the peak of the winter period, some of our swimwear collections remain on the rise. Classic and simple swimwear styles remain a must-have item, and customers are looking for a sleek and timeless collection they can rely on and wear season after season. We’re looking forward to launching our Spring Summer 14 swimwear collections and can’t wait to see customer reactions to these.”

About Leia
Leia has over ninety years of lingerie design experience and allows women to buy lingerie online and buy swimwear online – all whilst offering an affordable boutique experience. Sizes range from an A to a K cup. Leia principally retail through an online store, but they also have boutiques in York and Cardiff, as well as Kent’s Bluewater shopping centre. To find out more about Leia, visit http://www.leialingerie.com.


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