Marty Neumeier Shares Concise Guide to Creativity Thru New Rules of Genius

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Marty Neumeier, Director of Transformation at Liquid Agency, introduces a new blog called The Rules of Genius that shares ideas and inspiration for developing the creative talents that drive innovation.

"Success in today's age of nonstop innovation demands that we shift away from static, linear thinking to hone our most innate and dynamic metaskills. The Rules of Genius are a compass for rediscovering and honing creative brilliance." — Marty Neumeier

Guided by the premise that creative genius is by design, not accident, Marty Neumeier, Director of Transformation at Liquid Agency, introduces a new blog called The Rules of Genius that shares ideas and inspiration for developing the creative talents that drive innovation.

Written for design thinkers, entrepreneurs, artists, marketers, policy makers, educators, and business leaders, Neumeier compressed decades of practical experience into a set of concise techniques and thought-provoking insights for developing your creative skills. The ideas will be shared thru weekly posts at The Rules of Genius blog on the Liquid Agency website at http://bit.ly/RoGatLA and also available on the Medium platform at http://bit.ly/RoGmedium.

“The skills and leadership techniques developed for the past Industrial Age are inadequate to address the challenges of today’s Robotic Age,” said Marty Neumeier, Director of Transformation at Liquid Agency and author of The Rules of Genius and other books on business creativity. “Success demands that we shift away from static, linear, step-by-step thinking to hone our most innate and dynamic creative talents--or metaskills-- that will serve us best in an age that demands nonstop innovation. The Rules of Genius are a compass for rediscovering and honing creative brilliance.”

Neumeier is a designer, writer, and business adviser whose mission is to bring the principles and processes of creativity to industry. His latest book, Metaskills, explores the five essential talents that will drive innovation in the 21st century. Previous books include The Designful Company; ZAG, named one of the "top hundred business books of all time;" and The Brand Gap, considered by many the foundational text for modern brand-building. Neumeier has worked closely with innovators at Apple, Netscape, Sun Microsystems, HP, Adobe, Google, and Microsoft to advance their brands and cultures. In his current role as Director of Transformation for Liquid Agency, Neumeier advises clients on brand experience and leads workshops on the topics of innovation, brand, and design.

About Liquid Agency
Liquid Agency advances brands and business through Silicon Valley Thinking. With brand at their core, they create holistic brand experiences that help companies create greater value. They work in partnership with their clients in a highly collaborative way – one that favors experimentation, curiosity and big thinking.

Founded in 2000, Liquid has grown to one of the top brand experience agencies rooted in the Silicon Valley. Today, they have US offices in San Jose, San Francisco (coming soon), Portland and New York, and international offices in Nottingham, UK and Santiago, Chile. Liquid is committed to delivering effective brand experiences through their Silicon Valley Thinking approach, and culture of innovation. Their work encompasses brand strategy, brand identity, brand marketing, environmental branding, employee branding, digital branding and brand management. Liquid has helped launch new products and new companies, and helped revitalize existing brands; delivered complete retail merchandising solutions, interactive branding programs, integrated marketing campaigns, and comprehensive environmental branding projects. Liquid’s diverse set of global clients includes Adobe, Cisco, Google, HP, Intel, Microsoft, Nike, Sony and Walmart.

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HEATHER RACICOT
Liquid Agency
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