Datamyx Launches Digital Audiences & Measurement to Enable Multichannel Optimization for Financial, Automotive & Insurance Direct Marketers

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New digital audience targeting and measurement helps financial, automotive and insurance direct marketers to identify and reach the most sought-after consumers through informed insights and analytics.

Datamyx, a provider of risk-based, data-driven marketing solutions, announced the expansion of new digital audience targeting and ROI measurement for direct marketers with a comprehensive view into highly-qualified audience segments in the financial, automotive and insurance verticals.

Direct marketers in these key verticals can now better optimize online media planning and target their messages to reach and retain the most profitable and relevant segments. Datamyx’s Intelidata Express combines advertisers’ first- and third-party data with audience data intelligence, which provides insights into purchase intent, risk, demographic, and behavioral data from 220 million U.S. consumers.

“Direct marketers are constantly challenged in reaching audiences who are no longer defined by the standards of the past,” said Ben Waldshan, CEO of Datamyx. “Our digital audience targeting and measurement capability goes far beyond traditional marketing to offer a way for marketers to find more scalable audiences, customize offers and optimize conversion across channels. The result is increased return on investment and deeper engagement with the brand.”

According to Waldshan, defining this digital audience strategy involves hiring the right people and building key digital partnerships. Dwight Green recently joined the organization as senior vice president of digital where he leads the monetization of Datamyx’s audience data and analytic assets to drive digital ad targeting and measurement.

“We are thrilled to have Dwight join Datamyx,” said Waldshan. “His extensive experience in growing and scaling digital media, data-driven marketing, advertising, and technology solutions makes him the ideal leader to advance our digital strategy efforts, driving growth for Datamyx and our clients.”

Green brings more than 20 years of experience to Datamyx, most recently serving in executive posts at Nielsen, Kantar Media, and 24/7 Media. In these roles, he led teams to monetize key data and analytic assets across digital media. While serving as a general manager and vice president at Nielsen, he successfully pioneered and built the firm’s digital audience targeting solution that enabled advertisers to leverage premium data sets including, PRIZM segmentation, TV viewership, and CPG purchase information. He earned a BSE in engineering from Princeton University and also holds an MBA from University of Pennsylvania’s Wharton Business School.

“I can’t imagine a more exciting time to join Datamyx, a true industry leader with a history of innovation with data, analytics and technology solutions for financial, automotive and insurance risk-based marketers,” said Green. “I look forward to working closely with Datamyx’s business leaders and our clients to drive business growth in digital media.”



Since its inception in 1997, Datamyx has emerged to become a leading risk-based, data-driven marketing solutions provider that helps consumer marketers optimize the prospect-to-customer lifecycle with relevant insights across traditional and digital channels. Clients span the financial, automotive, insurance and consumer services industries in helping CMOs and marketing leaders make informed business decisions and improve ROI by intelligently connecting the right people to the right products at the right time. For more information, visit

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Maria Rutkin, Sr. Director of Marketing
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Dwight Green, Senior Vice President of Digital
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since: 05/2012
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