New York, NY (PRWEB) January 17, 2014
On February 19, min will present its acclaimed ‘Breakfast with the minsiders’ series at the Yale Club in NYC. This segment, Generating Revenue with Social Media: How to Build and Sell Advertising Campaigns That Work, will bring together some of the leading publishers in the social media channel with agencies who are expanding their clients’ social engagement.
min presents this unique series as an open forum, no-holds-barred discussion between industry experts, each focused around a different, burning topic. Attendees will learn what top media experts are succeeding at, struggling with and envisioning around the corner. It is an honest, live exposé about the direction of the media industry.
Media companies often struggle to translate the digital reach into innovative, and lucrative, ad products for their marketing clients. There are indeed ways to monetize this audience—directly and indirectly—with integrated display campaigns, contests and even deeper marketing services programs.
During the February 19 Q&A breakfast, attendees will learn how to avoid the mistakes and leap-of-faith strategies made by publishers, as the panel reveals what works and what doesn’t when buyers and sellers combine great content, an engaged audience and social media reach to design effective marketing campaigns.
Attendees will learn:
-How to build a menu of standardized social ad products, such as contests and integrated units
-How new social media tools and ad models can be used by publishers and advertisers
-How publishers can help drive traffic and followers to brands
-What media content can enrich consumer brand presence on social networks
-How publishers can serve as social media advisors to advertisers
-The promotions that are and aren’t allowed on the major social channels
-How sales teams are pricing and packaging social media programs
-Colin Browning, Director, Marketing Services, IDG Global Solutions
-Melissa Mattiace, Publisher, Entertainment Weekly
-Michelle Myers, VP and Publisher, Brides
To register for the event, visit: http://www.minonline.com/minsider.
For any questions regarding Breakfast with the minsiders, contact Marly Zimmerman at mzimmerman(at)accessintel(dot)com.
Breakfast with the minsiders is presented by min, the industry's trusted source on the consumer and b2b magazine business. For more than 60 years, min has been serving the magazine and media community with unparalleled coverage of this ever-changing industry. Brands and offerings includes include min, min's b2b, minonline, the daily Skinny from min (e-letter), the Best of Web awards, Sales Executive of the Year awards, 21 Most Intriguing, Editorial & Design Awards, Integrated Marketing Awards, guidebooks such as the State of Digital Media and Most Intriguing Covers, plus much more. For more information, visit minonline.com.