LateralScale Expands Digital Presence and Capabilities with Acquisition of Neuwav Media

Digital marketing startup announces its first strategic acquisition to help fast track the company's growth.

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The addition of NM is a clear step in LateralScale's strategy to jumpstart the startup with a strong client portfolio and technology base.

Portland, OR (PRWEB) January 20, 2014

Lateral Scale, LLC announced that it has agreed to acquire privately held Neuwav Media (NM), a Los Angeles based digital marketing firm. LateralScale has acquired all of the technology assets, clients and retains all of NM employees.

NM specializes in performance marketing - offering a unique blend of strategy, scale and efficiency for Fortune 1000 companies. The addition of NM is a clear step in LateralScale's strategy to jumpstart the startup with a strong client portfolio and technology base.

NM’s employees have joined the LateralScale team, bringing talent ready to immediately extend the digital capabilities. Additional hiring in Portland is anticipated as LateralScale continues to expand.

Terms of the deal were not disclosed.

About Neuwav Media
NM was founded in 2009 as a local marketing platform for small businesses. In 2010, the company restructured as a performance marking firm specializing in lead generation and inbound call delivery for various industry verticals including healthcare, financial services, home services, education and telecommunications.

NM’s proprietary technology offering, NMP is a carefully architected technology suite. It integrates tools for performance marketing including display, search, email, social, mobile, video and content marketing through a unified easy to use interface that layers click and call data for client campaigns.

About LateralScale
LateralScale is a marketing platform that operates as an extension to marketing departments and agency teams. LateralScale offers clients customized marketing solutions through superior technology and data analytics on all digital channels for clients looking for exponential growth.


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