Tomorrow’s IT Service Future Today (TFT) announces BrightTALK partnership

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TFT (Tomorrow’s IT Service Future Today) announced today that BrightTALK, the world’s leading professional video and webinar platform, is providing an exclusive platform to host, live-stream and deliver TFT14, the third 24-hour global, virtual conference focused on IT Service Management.

TFT14 and BrightTALK

TFT14 goes live 18 February 2014

IT service management is one of the most engaged communities on BrightTALK and it’s great to be able to share TFT with these professionals.

TFT12 (05 December 2012) was the world’s first global 24 hour IT service virtual conference, with 24 crowd-sourced speakers from around the world presenting for 24 hours via Google Hangout on Air to YouTube. Read more about the genesis of TFT here.

Next came TFT13 (18 June 2013) which innovated further by integrating speakers at the physical SDI conference in to the live TFT stream. TFT13 statistics can be viewed here.

This year BrightTALK will provide professional quality live streaming of the content for a continuous 24-hour period, on a channel dedicated to the event. This enables TFT to move away from Google Hangouts and air a continuous live streamed event. The partnership also shares the content with the hundreds of thousands of professionals that are part of the IT service management community on BrightTALK.

BrightTALK provides live and on-demand webinars and videos for professionals and their communities. IT service management is just one of the many communities of professionals participating in the vibrant exchange of knowledge that happens every day through the online event technologies that BrightTALK has created.

Chris Dancy, Founder of TFT says, "It is only through the power of a hyperconnected community, utilising technologies that leverage social and mobile, that we are able to break down the barriers which until now have kept conferences and content locked away from everyday consumers."

The TFT model has also partnered with three other communities (see below) outside of ITSM and set free millions more minds and speakers. Each conference was 24 hours, starting in New Zealand and spanning the globe.
Day of Global Jewish Learning - November 17, 2013
World Aids Day 2013 - December 2, 2013
SP24 The 24 hour Global SharePoint conference- April 16, 2014

Managing Director of SDI Tessa Troubridge commented "We can no longer permit organisations, companies, and membership bodies to dictate how and where we consume and network. We are delighted that BrightTALK have supported us in bringing content to an unlimited number of people. Having BrightTALK as our exclusive strategic platform partner elevates the profile of TFT14, putting our content onto a platform that is aimed at the professional audience that is our primary target. We are truly delighted to be working with BrightTALK for this and future TFT events.”

“We’re excited to have TFT happening live exclusively on BrightTALK,” said Andrew Goldner, VP of Global Audience at BrightTALK. “IT service management is one of the most engaged communities on BrightTALK and it’s great to be able to share TFT with these professionals.”

Speakers for TFT14 are currently being crowdsourced via and the first 8 speakers will be announced by 27 January 2014.

TFT14 is brought to you by the Service Desk Institute.
Follow @FutureITService #TFT14 for updates.

Vote for speakers at

About the Service Desk Institute (SDI)

As the leading authority for the service desk industry, SDI exists to raise the standard of service and support delivery by inspiring, supporting, guiding and educating the wider community in an engaging and responsible way.

Further information about SDI can be found at

About BrightTALK

BrightTALK provides videos and webinars for professionals and their communities. Every day thousands of thought leaders are actively sharing their insights, their ideas and their most up-to-date knowledge with professionals all over the globe through the online event technologies that BrightTALK has created. BrightTALK makes it easy to create compelling content, grow audiences strategically and measure the results.

About ServiceSphere

Chris Dancy founded ServiceSphere in 2008. To make the most of an extensive background in help desk, Chris created ServiceSphere as a small, independent software company to provide help desk outsourcing services. In 2009 he transitioned the company to become an ITSM consulting organization, providing a larger outlet for his core expertise. During this time development of ITMM (IT Marketing Management) began. ServiceSphere partnered with Kory Smith to bring this idea of an IT marketing framework to life.

While investigating ITMM, Chris saw the concept of “social media” for the help desk as a means to bridge the cultural divide in enterprise organizations. Capturing and documenting this radical shift in information creation, consumption, and transfer became the full-time mission of this small business.

Early in 2010 ServiceSphere developed classes for ITSM professionals to use social media as a way to extend day-to-day operational communications for service management organizations. At this same time ITSM Weekly the Podcast was breaking ground as the most listened-to podcast in the IT management community. In November 2010, Pink Elephant, the IT management experts, acquired the intellectual property of ServiceSphere and hired Chris as its digital engagement director.

The birth of both the ServiceSphere brand and the professional identity of founder Chris Dancy marked the start of an industry-defining period. Dancy experienced explosive growth in speaking engagements around the globe and quickly “ServiceSphere” the brand and “Chris Dancy” the person were seen as one and the same.

ServiceSphere was re-born in October 2011. The ServiceSphere website, company blog and community are now Chris’s professional blog. While the company no longer offers services, the community of passionate ITSM professionals lives on in the podcasts, speaking engagements and many lives that have been influenced by this three-year journey.

As of August 2012, Chris joined BMC.

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Zoe James
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