San Diego, CA (PRWEB) January 17, 2014
Google is a trailblazer in the use of predictive analytics to create innovative new products. Matthew Sietz, Senior Analytical Lead at Google, will share with attendees how digital media can provide advertisers with new ways to understand market trends and consumer behavior. Through actual case studies, he’ll show how this data can be used to predict performance and respond to market signals earlier in the business cycle.
Efficient big data systems are the key to fully using the predictive power of big-data models. Paypal is a leader in the use of large-scale integrated data systems. Nachum Shachum, Principal Scientist at PayPal, will share PayPal’s experiences in modeling the performance of large-scale integrated data systems and its financial impact; and the applications of those models to a wide range of business domains including the cost of running system transactions, the financial impact of site speed, and optimization of cloud operations.
“Predictive analytics is business intelligence technology that has come of age,” said Max Bowen, International Events Director. “The summit offers an opportunity to hear about the latest innovations and how new technologies are being used in the field today.”
Attendees will have the chance to network with over 250 senior level attendees, attend interactive workshops and discussions with industry leaders. Hear 25+ expert presentations and have post-access to online on-demand presentations. For a complete list of speakers, agenda and registration details please visit the summit website: http://theinnovationenterprise.com/summits/predictive-analytics-san-diego-2014.
About IE.: Innovation Enterprise, a CFO Publishing company is an independent business-to-business multi-channel media brand focused on the information needs of Senior Finance, Operations, Planning, Strategy, Decision Support & Advanced Analytics executives. Products include IE.Summits, IE.Finance, IE.Analytics, IE.Operations, IE.Strategy, IE.Membership and IE.Insights. Whether it's delivered online, or in person, everything IE produces reflects the company's unshakeable belief in the power of information to spur innovation.