Manchester, Greater Manchester (PRWEB UK) 19 January 2014
Sports nutrition brand Bodybuilding Warehouse has become the first company in the UK to release Protein Coffee. "Premium Protein Coffee" is a whey protein based drink made with real coffee, and can be consumed either hot or cold.
Premium Protein Coffee, available in Caramel Macchiato, Mochaccino, or Cappuccino flavours, contains over 17 grams of protein per cup and just 84 calories. It is the first drink of its kind to enable coffee lovers to have their shot of protein alongside their favourite coffee drink.
Over the past few years, both coffee and protein drinks have become very popular in the UK. According to Euromonitor figures, worldwide sales of sports related protein products grew from £2.5bn in 2007 to £4.9bn in 2012 and are likely to reach £7.8bn in 2017. In the UK sales increased from £73m in 2007 to £170m in 2012 and are expected to reach £358m by 2017.
Founder of Bodybuilding Warehouse, Kieran Fisher, said: "There are various health benefits to coffee, including improved memory, cognition and digestion. Premium Protein Coffee combines those benefits into a high protein drink that has low sugar and low fat. When you put it all together you have a very healthy drink that can replace your normal high-street coffee, and be tasty too."