Branchburg, NJ (PRWEB) January 29, 2014
SocialFix helps companies navigate the different social media channels to create individual social media strategies tailored to fit the company’s needs. A full service digital marketing firm based in New Jersey, SocialFix specializes in strategic planning, branding & identity, web development, social media, SEO/SEM, video, sales collateral, mobile, and more.
Facebook, Twitter, Pinterest, and other social media platforms offer excellent opportunities for companies to build brand recognition and reinforce brand loyalty by engaging with existing and potential customers.
“Social media marketing is no longer an option for small business,” Tateossian says. “It is a necessity and there are no more excuses to sit on the sidelines.”
Building a following on each social media account is the first step to an effective strategy. It will not matter how brilliant the message is if no one is listening.
A sound social media strategy also:
-Informs the audience and provides valuable information;
-Generates sales leads;
-Builds, strengthens and protects a company’s brand;
-Provides an avenue for business owners to respond to news and events that affect their business, industry or community.
Social media channels also provide opportunities for businesses to demonstrate their softer side by engaging in and promoting philanthropic initiatives. This is an essential step for building trust in a brand.
It is important to keep the message consistent, yet tailored for the audience on each platform. Tone and style may change to match the audience, but the core message should remain the same.
To make it more likely content will be shared, write posts that evoke strong emotions. Appealing to powerful negative emotions can create viral content, but it is not as likely to build a respected brand. Keep the message positive. Be inspiring.
SocialFix.com is a full service digital marketing firm with over 200 years combined experience in business, marketing, design, and development. Terry Tateossian is the CEO and Lead Engineer for the firm. With a passion for bootstrapping and a love of start-ups, she began utilizing her technical skills and leveraging search marketing and social media to achieve optimal results on a shoestring budget. As Social Fix’s founder and lead application engineer, Terry spends her time advising clients on the latest trends in technology and digital marketing, while always keeping an eye on their ROI.
Media Contact: Ken Krysinski
Partner and Lead Digital Strategist