Many operators will expand in emerging markets, growing industry profit margins.
New York, NY (PRWEB) January 19, 2014
In the past five years, the Soap and Cleaning Compound Manufacturing industry raised the bar, exhibiting growth despite volatile raw material prices. In spite of rising input costs, operators were unable to increase prices because the industry is highly price competitive. Nevertheless, strong demand from downstream industries kept the industry afloat. For example, growth in consumer per capita disposable income allowed more individuals to visit restaurants and hotels, which spurred demand for cleaning products, in order for businesses to comply with sanitation regulations. Moreover, hospitals and businesses used public health campaigns to raise awareness about hand sanitization, further bolstering revenue. Consumers also increased purchases of Soap and Cleaning Compound Manufacturing industry products to lower their risk of infection and illness, growing revenue.
According to IBISWorld Industry Analyst Sarah Turk, “Demand from the janitorial sector also boosted revenue, as growth in business openings and nonresidential construction broadened the industry's potential customer base.” As such, revenue is anticipated to grow at an annualized rate of 1.7% to $2.0 billion in the five years to 2014, which includes growth of 5.8% in 2014. This growth is due to rising demand for cleaning products from downstream markets, such as the hospitality sector. Profit is also expected to rise from 3.9% of revenue in 2009 to 4.9% in 2014, as consolidation allowed industry operators to slightly mitigate raw material volatility by securing favourable supply-side contracts, supporting profit growth. During the five-year period to 2014, the number of industry enterprises is expected to decline at an annualized rate of 2.8% to 291 operators. As the industry consolidates, operators will be able to invest in eco-friendly chemicals and manufacturing processes, generating revenue from environmentally conscious consumers.
“As per capita disposable income rises, consumers will slowly shift to relatively high-cost, brand name soaps and cleaning products,” says Turk. Additionally, an increase in consumers' discretionary spending will allow the industry to benefit from a larger customer base, as downstream markets will require more cleaning products due to the increase in traffic. However, many operators will expand in emerging markets to benefit from the growth in household sizes, which increases demand for cleaning products and limits industry revenue growth. Nevertheless, industry revenue is forecast to grow over the five years to 2019.
The Soap and Cleaning Compound Manufacturing industry is highly concentrated. This trend is consistent with the industry's maturity, given that soap manufacturing is long-standing. Consequently, sales rely on replacement purchases because most households and commercial establishments already use soap. As a result, a few large operators that have highly visible brand-name products dominate the industry. Nevertheless, the industry is still fragmented, as many players generate less than 5.0% of total industry revenue by attracting a niche market of local consumers.
For more information, visit IBISWorld’s Soap and Cleaning Compound Manufacturing in Canada industry report page.
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IBISWorld industry Report Key Topics
Operators in the Soap and Cleaning Compound Manufacturing industry produce substances that loosen and remove soil from a surface to maintain personal hygiene, sanitization, clean clothes, linens and furnishings. This industry does not include manufacturers of synthetic glycerin, industrial bleaches or shampoos.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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