'Credit Adobe for believing in the ability of digital signage to communicate what it stands for through a bold, new approach,' said Jeff Dumo, Array Interactive Partner and VP of Marketing & Sales.
San Jose, CA (PRWEB) January 21, 2014
An innovative executive video wall in Adobe Systems’ corporate headquarters in San Jose has won three industry awards—a Marcom Platinum Award, a Bronze (DSA) Digital Screenmedia Association Crown Award, and a Davey Platinum Award. Designed and created by Array Interactive, a digital signage agency based in the Silicon Valley, the unique interactive experience was recognized for its combination of strategic thinking, creative expression and technical ingenuity.
The digital signage video wall installation was designed to express Adobe’s promise—changing the world through digital experiences. Organically integrated into an executive lobby, onscreen content is initially hidden behind wood planks, designed to mimic a distinct attribute of the interior’s façade. To the delight of visitors the wood magically retracts when they step into the space, followed by a high impact display of interactive motion graphics media controlled exclusively by their movement. Advanced 3D sensors from Panasonic, Adobe Air, and Adobe Flash Media Server were combined to make this all possible.
“The challenge was to express the essence of Adobe’s brand and what its technology enables in a metaphorical and unforgettable way,” said Jeff Dumo, an Array Interactive Partner and VP of Marketing & Sales. “Credit Adobe for believing in the ability of digital signage to communicate what it stands for through a bold, new approach. It’s gratifying that numerous marketing and technology institutions have recognized the installation as innovative. Our team worked very hard. We’re very proud.”
The Davey Awards honor outstanding creative work from the best small firms worldwide. In 2013, the organization received nearly 4,000 entries from ad and interactive agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms.
The Digital Screenmedia Association (DSA) is dedicated to advancing the growth and excellence of the global digital signage, interactive kiosk, and mobile community through advocacy, education and networking.
Judged by the Association of Marketing and Communication Professionals (AMCP), the Marcom Awards recognize excellence in marketing and communications around the world.
A brief video on the Adobe Executive Video Wall can be viewed at: http://www.arrayinteractive.com/work/adobe-executive-experience/.
For more information about Array Interactive and the advanced digital solutions it provides, go to http://www.arrayinteractive.com or contact JENCAP PR & Marketing Services at jennifer(at)jen-cap(dot)com, (818) 726-1178.
About Array Interactive
Serving companies across industries and around the world, Array Interactive is a digital signage agency that helps brands access the power and possibilities of digital signage. Combining proven strategic, creative, and technology expertise, the company architects uniquely powerful onscreen experiences, custom applications, and products that meet strategic business, marketing, and communication objectives. The results are custom content-rich digital experiences that bring unique relevance to audiences and users. The agency’s clients include Adobe, Cisco, ExxonMobil, Salvatore Ferragamo, San Francisco Giants, NASA, and the U.S. Army.