StreamSend: 5 Email Marketing New Year’s Resolutions for Marketers and Franchises

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StreamSend shares five quick steps businesses can take to boost their email marketing success in 2014.

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These are low effort, big payoff tips that we have seen really work for our clients,

StreamSend, the email marketing service provider and creator of StreamSend Share 2.0 and Franchise Market Automation, shares five quick steps businesses can take to boost their email marketing success in 2014.

“These are low effort, big payoff tips that we have seen really work for our clients,” said Dan Forootan, president of StreamSend Email Marketing. “It’s important to consider readers’ experience from their side of the inbox as you fight for their attention. Businesses, agencies and franchise marketers can refresh their campaigns with these steps to make them more personalized and relevant – and profitable.”

1. Get a Facelift
Now is the time for businesses to step back and take a critical look at their 2014 email campaigns as they compete with the other messages flooding their readers’ inboxes. It may well be time for a new look, and time to ask some key questions. Is there enough personalization? Is the email design tired? Is the call-to-action calling loudly enough? Visual improvements like these can significantly boost reader engagement.

2. Go Mobile
51% of email is now opened on mobile devices -- over half. (Litmus) It is a huge, critically important audience that will keep growing and demanding attention. Update email design to ensure it is mobile-friendly; mobile-responsive templates can be an easy solution.

3. Save Time
Automation lets businesses leverage the marketing power of both email and social to create and sustain deeper, more profitable customer relationships using less time and resources. Set it and forget it. Schedule social shares to email automatically. Set a trigger to keep your customers up to date.

4. Reward – and Get Rewarded
Recognize the value of their engagement and reward the people who read your posts or news. Use “add to a list” to quickly send a special offer or reward to people who have viewed or clicked your messages.

5. Show and Tell
Mobile is on the move and there is no sign of it stopping. If you want to be smart reaching your mobile readers, remember that mobile is an easy place to watch a short, twenty second pitch. And if not video, create a compelling graphic with an attention-grabbing call to action. Pictures tell the story, especially in mobile format.

Learn more about how to boost email marketing success in 2014; visit

StreamSend’s Franchise Market Automation lets a central marketing person or agency efficiently launch and report on campaigns franchise-wide with personalized content from an individual location or direct sales representative. Backing up this franchise marketing promise is StreamSend’s longstanding reputation for offering a simple interface, cost effective service, personal support, and deliverability expertise with any size list. Find out more about StreamSend’s Franchise Market Automation, visit

StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.

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Jim McNulty
StandPoint Public Relations
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