Thousands of Americans “Seize The Day” with Zicam® Cold Remedy

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As Cold Season Peaks, Zicam® and Matrixx Initiatives Extend Successful “Shorten Your Cold & Seize The Day” Facebook Sweepstakes

The response was overwhelming and inspirational.

If you could shorten your cold, how would you spend the extra day?

That was the question thousands Americans answered in December during the “Shorten Your Cold & Seize the Day Sweepstakes,” sponsored by Zicam Cold Remedy. Marketing managers at Zicam said the Facebook promotion was so successful that they decided to extend it – by asking their community to vote on the most worthy responses in a new promotion running through February 14.

“The response was overwhelming and inspirational,” said Lori Norian, vice president of marketing for Zicam. “Our winner, Betty Jackson, said she’d spend a day doing volunteer work.”

These types of replies contributed to the idea of rewarding people with the chance to actually “seize the day” the way they want. Norian continued, “Many respondents mentioned using their day to care for and play with their pets, such as taking time to walk the dog or volunteer at an animal shelter. But the number one response people wrote was spending more time with family.”

The “Seize the Day Awards” promotion will allow the online community to vote on their favorite entries across give categories: Most Romantic, Healthiest, Best Family Moment, Best Pet Lover, and Most Generous. The winning response in each category wins $100 and a Zicam prize pack.

The upbeat and positive promotion was developed based on the insight that suffering through a long, miserable cold gets in the way of daily activities and hobbies. Zicam Cold Remedy is a line of over-the-counter products that shorten a cold when taken at the first sign, so Americans can get back to their lives sooner.

Historically, January marks the peak of cold season, when the most Americans will experience that first sniffle, stuffy nose, or sore throat that Zicam calls a Pre-Cold®. Zicam encourages its community to “Seize the Day” by taking the Zinc-based cold remedy at the first sign and effectively shorten the duration of a cold.

The new Awards will run on the Zicam Facebook page at until February 14, when the winners will be announced. Ten voters will be randomly selected to win a $50 gift card.

NO PURCHASE NECESSARY. Void where prohibited. Open to legal residents of the United States and the District of Columbia (excluding Rhode Island, Puerto Rico and any U.S. territories or possessions). Odds of winning depend on number of entries received. All Entrants must be eighteen (18) years old at the time of entry. Sponsored by Matrixx Initiatives, Inc. This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. Visit for entry and for full Official Rules.


About Zicam® Cold Remedy Products
While most cold medicines are designed just to mask cold symptoms, ZICAM® Cold Remedy is COMPLETELY DIFFERENT®. ZICAM® Cold Remedy products, which contain proprietary formulations of active ingredients zinc gluconate and zinc acetate, actually reduce the duration of a cold when taken at the first sign of a cold (within the first 24 hours) and used as directed. ZICAM® Cold Remedy is for a PRE-COLD®, that first sniffle, sneeze or ache that signals that a full-blown cold is coming.

About Matrixx Initiatives, Inc.
Matrixx Initiatives, Inc. has been engaged in the development and marketing of better ways to feel better through over-the-counter health care products that utilize innovative drug delivery systems for over 20 years. Acquired by HIG Capital in February 2011, Matrixx Initiatives, manufactures and markets ZICAM® brand homeopathic and allopathic OTC products, including its clinically proven line of ZICAM® Cold Remedy RAPIDMELTS® and Ultra RAPIDMELTS ® and ZICAM® Cold Remedy Oral Mist™, as well as ZICAM® Allergy Relief, ZICAM® Extreme Congestion Relief, ZICAM® Intense Sinus Relief, and ZICAM® Naturals Cough Suppressant. For more information regarding Matrixx products, please visit

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Tiffany Petrosino
since: 10/2008
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