Tri Tool Launches New Brand Identity

Global leader in portable precision machining, welding equipment and on-site construction services introduces a new brand identity.

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Rancho Cordova, CA (PRWEB) January 19, 2014

Tri Tool Incorporated today introduced a new brand identity for it’s over 40-year-old, privately-held company. The double “T” symbolizes the company’s name, Tri Tool and the new tagline “Building Performance” reflects their dedication to building high performing quality tools, services and teams.

“We needed a brand identity that exemplified who we are as a company and what we do for our customers,” said Debra Scherber, Vice President of Marketing. “Building Performance is our promise to continually deliver the highest level of safe, reliable, quality tools and dependable on-site services to our customers and distribution partners.”

The overall design conveys the strength of the brand with tall, bold lettering matched with the time-honored “T” with refreshed dimensions and recognizable beveled points. The familiar colors bring to mind many of the Tri Tool products that are painted bright blue and easily recognized on many job sites.

“Tri Tool has always been a company of innovation, but we didn’t want to stop at just innovating products and services,” said Jerri Wernette, Executive Vice President. “It’s important for us to honor our heritage with the double ‘T’s,’ but create a more contemporary look with a message that positions us as a trusted market leader.”

Tri Tool continues its tradition of high expectations and integrity as it moves into the future. Rebranding helps reflect the continued growth into new services and markets while holding on to the core values that made the company a leader in quality machine tools and construction and maintenance services.

About Tri Tool
Tri Tool Incorporated is a privately-held, global leader in the manufacture of portable precision equipment specifically designed for pipe beveling, flange facing, in-line cutting, multi-process orbital pipe welding, high performance pipeline machinery, and a wide range of internal line-up clamps. In addition, Tri Tool offers on-site machining and code welding services, special engineering and custom machine design and equipment rental. Customers come to Tri Tool because they are a trusted OEM manufacturer and solution provider. For more information on how Tri Tool is Building Performance, visit http://www.tritool.com.


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