Movable Ink Strengthens Technology Portfolio and Development Team with Acquisitions of Mailrox and Eastmedia

Strategic acquisitions bolster product development velocity and creativity

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Movable Ink

New York, NY (PRWEB) January 21, 2014

Movable Ink, the leading provider of Agile Email Marketing technology, announced today that it has acquired technology company, Mailrox, and the digital product studio, Eastmedia. The acquisitions were completed as two separate transactions in the fourth quarter of 2013 and serve to bolster Movable Ink’s technology portfolio and development team.

Mailrox, which allows marketers to easily turn graphic designs into email marketing messages, will be added to Movable Ink’s powerful portfolio of agile email marketing solutions. The London-based company was launched in 2011 and is used by marketers around the globe to quickly create HTML emails in an intuitive, cost-effective and streamlined manner.

“Thousands of email marketers, designers, agencies, and developers have already used Mailrox to spend less time coding and more time being creative, and we are thrilled to add this simple but powerful technology to our portfolio,” said Vivek Sharma, Co-Founder and Chief Executive Officer of Movable Ink.

Eastmedia is a digital product studio with strong focus on user experience design and product development. The company, which was founded in 1999, has worked with leading brands including Dish Networks, ESPN and LinkedIn.

“Eastmedia is one of the best software design and development studios in New York City,” Sharma continued. “Having this incredibly talented team of developers on board adds velocity and creativity to our product development efforts, positioning our company for further growth and innovation.”

About Movable Ink
Movable Ink is the leading provider of Agile Email Marketing technology. Since the channel's inception, email has been frozen in time when a marketer hits the "Send" button. With Agile Email Marketing from Movable Ink, email can now be dynamically updated in real-time based on each recipient's time, location, device, and social context at the moment of open. Hundreds of innovative brands such as American Eagle Outfitters, Seamless, Lilly Pulitzer, and Finish Line use Movable Ink to enhance customer engagement and increase marketing ROI. The company is based in New York City and is backed by Intel Capital, Contour Venture Partners, Metamorphic Ventures, ff Ventures, Kima Ventures and email veterans such as Bob Pittman, Andy Russell, Josh Baer, and Alan Laifer. For more information, visit http://www.movableink.com and http://www.pinterest.com/movableink.


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