Santa Clara, CA (PRWEB) January 21, 2014
Varazo announces the release of its latest platform for the integration of search marketing software and lead analytics software. According to James Lee, President of Varazo, “digital marketers who rely on search advertising as their main source of signup or lead generation must understand not only where their leads are coming from but also the source of their best or highest quality leads in order to improve campaign performance and marketing ROI. The ability to track lead quantity and quality by ad source, medium, type of media, ad copy and keywords gives the digital marketer the insights and intelligence needed to focus their efforts and budget on the activities that lead to the best campaign performance. Real value comes from knowing the source of qualified leads and sales.”
The concept of using lead quality in keyword bid management is simple and straightforward, but until now has posed a technical challenge forcing marketers to do without or turn to expensive custom software. The release of Varazo’s integration between its two data management systems provides online software and service companies and businesses that rely on online lead generation a new solution for managing search engine marketing with lead quality.
Varazo, Inc. is an innovator of digital marketing software including ClickSweeper for PPC management and ConversionSweeper for lead analytics and management. Varazo offers a full suite of online marketing services including PPC search marketing, PPC optimization, affordable SEO services and online marketing consulting. Varazo’s mission is to help clients implement cost effective digital marketing strategies with accurate ROI tracking, low overhead cost and analytical ad spending optimization.
For more information, contact Varazo, Inc. at 866-517-1711 or visit us at http://www.varazo.com.