“We’re looking for the maker who has it all – she’s clever, she’s passionate, and she relentlessly commits bad ass makery,” says Neil Kohler, CEO of the MakerWear line.
Nashville, Tennessee (PRWEB) January 20, 2014
In October 2013, MakerWear became the first “curated crowd sourced” fashion label in history. And to promote their arrival on-scene and the empowering maker movement it embodies, MakerWear is searching for the face to match.
The first-ever MakerWear 'Face of the Revolution' model search will reward one lucky maker with a custom photo shoot with the Block Agency in Nashville, a high-profile gig as the face of the MakerWear label, and $1,000 Target gift card to fuel their passion.
“We’re looking for the maker who has it all – she’s clever, she’s passionate, and she relentlessly commits bad ass makery,” says Neil Kohler, CEO of the MakerWear line. “She can code, tag, film, ink. We want the Face of the Revolution to truly embody the soul of the revolution.”
MakerWear, the very first all “curated crowd sourced” fashion label of its kind, has catapulted the maker movement into the mainstream by debuting its unique line of maker-made hats at Target.
To enter the contest and join the revolution, all makers need to do is throw on a new MakerWear hat, take a quick selfie, describe their work, and hit submit. A panel of vetted MakerWear tastemakers will weigh in on the decision; fans will vote on their favorites, too. In the end, only one lucky maker will be chosen as the “Face of the Revolution.”
“Curated crowd sourcing” for the 'Face of the Revolution' allows us to whittle it down to the best of the best but then let the fans decide,” adds Kohler. “We knew that she had to be picked using the same exact process we use to choose our hats. That’s our tagline: Powered by the people.”
It’s a fashionably democratic notion that MakerWear believes the world is ready for. A decade ago, iTunes broke down the music industry. A year ago, Uber broke up the cab system. And, MakerWear and its “Face of the Revolution” are poised to be the ones to revolutionize traditional fashion.
“Who’s to say only the best ideas come from industry insiders? Given the right opportunity, unexpected brilliance rises to the top,” says Kohler
To learn more about the maker movement and the MakerWear brand, or to find out if a Target near you is selling MakerWear, visit makerweardesign.com.
NO PURCHASE NECESSARY. Contest open to legal residents of the 48 contiguous U.S. and D.C. (excluding ND and VT), age 18 or older. Void in AK, HI, ND and VT, outside the US and wherever else prohibited by law. Contest Entry Period begins at 3:00:01 AM ET on 1/20/14 and ends at 11:59:59 PM ET on 2/9/14. For Official Rules and how to enter, visit https://www.facebook.com/pages/MakerWear-Design/531315100284243. Sponsor: MakerWear LLC, 1912 21st Avenue South, Suite 200, Nashville, Tennessee.
About The Block Agency
The Block Agency is a SAG Franchised modeling and talent agency based in Nashville, TN. Opened in 2006, The Block Agency has successfully changed the landscape of talent agencies in the Southeast. It is a full service agency representing models, actors and hosts on a local, national and regional scale. Since opening, it has gained a reputation for being one of the most selective agencies in the region. Block’s top notch talent has proven their abilities by being featured in major films, television programs, commercials, national print campaigns, music videos, promotions, industrial videos, fashion shows and more. From “C.S.I.” to “The Hannah Montana Movie” to Vogue Magazine, The Block Agency's talent has made a name for itself from Nashville to New York to Los Angeles and everywhere in between.
Launched in October 2013, MakerWear is poised to lead a revolution in the fashion industry, giving the power to the people. Asking artists from around the globe to submit exclusive designs. MakerWear then offers a direct line to modes of production artists otherwise would not have been able to secure. Design, submit, win, sell. For more information about MakerWear’s vision visit makerweardesign.com.
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