Mountain View, CA (PRWEB) January 20, 2014
While 2013 was widely known as "the year of big data", 2014 is already "year of real-time big data". Excited to see how this evolution will revolutionize adtech? AdExchanger’s inaugural front-of-the-year Industry Preview 2014 will gather the best and brightest in the business for a two-day conference designed to inspire and inform advertising professionals around the country about the latest trends and technology.
The latest technologies in real-time bidding and cross-device targeting have pushed advertising companies to anticipate consumer trends and present the right offer to the right person at the right time with ever-decreasing response times. Find out what’s possible right now with this new technology, how you can effectively leverage it to improve your advertising campaigns, as well as see what the future holds for adtech.
The AdExchanger Industry Preview 2014 will take place January 21 – 22, 2014 at The Times Center, 242 West 41st Street, New York. The event schedule is jam-packed with seminars covering some of the hottest topics in advertising like cross-device targeting, omni-channel marketing, mobile trends, real-time analytics, and more.
Aerospike delivers a next-generation NoSQL database that powers some of the world’s leading Web-scale real-time big data driven platforms in digital advertising and omni-channel marketing, including AppNexus, BlueKai, Chango, The Trade Desk and [x +1]. The first flash-optimized, in-memory, operational NoSQL database with ACID properties, Aerospike is used by revenue-critical applications to personalize the user experience by predictably processing billions of user profiles and terabytes of current contextual data with sub-millisecond response times. Developers in search, mobile, video, gaming, social, e-commerce, retail, banking, telecom and more are choosing Aerospike to gain 10x better price/performance across multiple data centers with zero-touch, zero-downtime operations.
For more information, visit http://www.aerospike.com.