Retail Looking Buoyant for Healthy Back Bags

Increase in Retail Outlets Paves Way for 2014 Growth

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The Healthy Back Bag
We have seen a willingness to consider the HBB range and a tentative confidence in the independent market place that has been conspicuously absent of late.

London, UK (PRWEB UK) 21 January 2014

The Healthy Back Bag Company saw a 14.4% growth in new retailers stocking an increasingly wide range of Healthy Back Bags in 2013. The increase was seen mainly in the independent sector reflecting increased buying confidence in a market that for the last few years has oozed caution in terms of taking on anything new.

“We have seen a willingness to consider the HBB range and a tentative confidence in the independent market place that has been conspicuously absent of late,” comments Priscilla Chase, MD of The Healthy Back Bag Company.

She goes on to say: “We sell bags that will work in almost any retail environment and in a wide variety of channels; from outdoor to footwear, fashion to travel, gifts, health & wellbeing. The last few years have certainly been tough, but 2014 is shaping up to be a bumper year of growth for us.”

Healthy Back Bags are a unique teardrop shape, specifically designed to contour to the spine and so reduce stress on neck and shoulders. A healthy alternative to handbags or backpacks, there are hundreds of variations by fabric, colour and size, plus two seasonal collections. They’re hardwearing, stylish, and packed with intelligent pockets to help organise and secure belongings, and effectively spread weight around the bag.

Prices from £14.50 - £175 RRP. Further information can be found at http://www.thehealthybackbag.co.uk/ or trade information can be found at http://trade.thehealthybackbag.co.uk/. The SS14 collection can be viewed at http://trade.thehealthybackbag.co.uk/2014/spring-summer. For further press information, please email Clare Elson at clare(at)thehealthybackbag(dot)co.uk.