Demand Metric Releases 2014 Marketing Outlook Study

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Outlook study examines significant marketing trends of 2013 and predicts emerging trends for 2014.

This Outlook study takes the hundreds of pages of research and analyst insight we produced in 2013 and provides the best actionable marketing advice.

“Ditch Your Spreadsheet” if you want your marketing analytics to matter. That’s just one of the ground-breaking recommendations offered by Demand Metric, the premier advisory firm for modern marketing professionals, in its just released 2014 Outlook Study: Highlights and Horizons.

2013 Highlights: Make Organizational Waves
In addition to “Ditching Your Spreadsheet,” other Demand Metric Benchmark Studies recommended:

  • Break up Sales and Marketing. Organizations that maintained separate sales and marketing teams were more likely to achieve their revenue goals than teams that were integrated under a single manager.
  • Clean Your Data. Clean, high quality data is the basis of CRM and Marketing Automation systems but less than 4% of marketing organizations have very clean data. Dirty data inhibits customer interaction and loses sales.
  • Engage Your Employees. Employee Engagement is not just a shallow, “feel good” initiative. It leads to greater employee and customer retention and creates a true competitive advantage.

2014 Horizons: Radical Change in Customer Experience
If 2013 was the “Year of the Customer,” 2014 is the year that the Customer Experience radically changes. Major changes in the way customers interact with companies and brands will occur through increased mobile marketing, social community realignment, enhanced video, Gamification and Virtual Events. “Slow Marketing” and “Virtual Trust” relationships will begin to replace traditional marketing campaigns and CRM. The sales function will move to localize, personalize and customize the customer’s experience with their company.

Demand Metric Covers the Modern Marketing Landscape
From Analytics to Marketing Automation to Gamification, the 2013 Demand Metric research agenda provided marketing professionals with fresh insights, new methodologies, benchmarks and best in class tools for assessing, designing and driving their organizations.

In addition, the Horizons section of the Outlook study shares predictions of the trends, new ideas and emerging technology and solutions that are likely to have the greatest impact on the marketing community in 2014 as shared by 13 Demand Metric Research Directors and Senior Analyst Network members.

“Demand Metric is focused on meeting the needs of the Modern Marketer to increase performance and productivity across their organization,” says Clare Price, vice-president of research for Demand Metric. “This Outlook study takes the hundreds of pages of research and analyst insight we produced in 2013 and provides the best actionable marketing advice. More importantly, we’ve tapped into the collective wisdom and expertise of our Research Directors and Senior Analyst Network to share what we think the marketing community needs to look for in 2014. Because this report is both forward and backwards looking, this Outlook study is perhaps the most important research we’ll publish each year.”

The 2014 Outlook Study: Highlights and Horizons is currently available for free by visiting the Demand Metric website:

About Demand Metric
Founded in 2006, Demand Metric is an advisory firm serving a community of over 38,000 Marketing professionals and consultants in 75 countries. Membership provides access to consulting methodologies, advisory services, a library of over 500 premium marketing tools and templates as well as the collective wisdom of the community. Demand Metric members range from start-ups to consulting firms to members of the Global 1000. To learn more about Demand Metric, please visit:

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Jerry Rackley
Demand Metric
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