Marlborough, MA (PRWEB) January 21, 2014
Thought For Food & Son, LLC, a creative boutique that specializes in the food industry announced today that it has been retained by Healthy Solutions Spice Blends for public relations and marketing services. Thought For Food & Son will be responsible for increasing product and brand awareness of Healthy Solutions Spice Blends.
Healthy Solutions Spice Blends offers consumers 16 distinct spice blends that are melded together using only the highest quality spices. Healthy Solutions Spice Blends are made with no fillers or preservatives, no MSG, and are low in carbohydrates. Most of Healthy Solutions Spice Blends are made with no salt or sugar. Healthy Solutions Spice Blends are recipe ready for easy preparation when cooking with beef, poultry, pork or seafood.
Thought For Food & Son was initially hired to design new retail packaging soon after owner Shelly Wolcott purchased the assets of Healthy Solutions Spice Blends in 2013.
“We created packaging that brings a whole new level of sophistication to Healthy Solutions Spice Blends. The new design really creates a strong identity for Healthy Solutions at the retail level. The goal was to create a design that looks as great as the spice blends taste,” said Ethan Casucci, Director of Account Services at Thought For Food & Son.
Thought For Food & Son will be implementing an integrated media outreach campaign for Healthy Solutions Spice Blends aimed at the food industry professionals to increase their product distribution and trial. Traditional media outlets will be used to increase broad based consumer awareness and social media efforts will also include food bloggers personally cooking with Healthy Solutions Spice Blends. Bloggers will then be able to write product reviews and initiate product giveaways of Healthy Solutions Spice Blends.
“We know that today’s mothers have networks of other moms within their reach and are not shy in leveraging them for advice. More than 4 in 10 use social media for word-of-mouth recommendations on brands and feel the information to be trustworthy. Mothers of today are more likely than other adults to look to blogs and forums for information to help them make a purchasing decision,” said Casucci.
Thought For Food & Son offers its clients a proprietary PR FOOD MEDIA INDEX, an all-in-one strategic instrument that allows food companies to speak directly to their peer group, industry trade press, category buyers, distributors, wholesalers and retailers it wishes to sell its products, and even more importantly, to consumers it wishes to purchase its products. Thought For Food & Son’s proprietary PR FOOD MEDIA INDEX has over 100,000 media outlets across North America, complete with more than 300,000 staff listings and contact preferences.
At Thought For Food & Son, we understand what industry reporters and editors are looking for, and more importantly, how to present this information to them. Because Thought For Food & Son specializes in the food industry, we have an established network of long standing relationships with food industry professionals, food editors, food bloggers, health editors and regional and local news reporters who are critical in building credibility, brand awareness and increasing sales for our client’s products.
Thought For Food & Son has worked with both large and small food companies such as Sea Watch International, famous Hollywood actor Paul Sorvino Foods, Maristella’s Fine Foods, Cape Cod Select, Beeler Pork, New York Ravioli & Pasta Company, Flavor Bombs, New England Natural Bakers, Rave Bites, SuperSeedz, Paesana Italian Products, Boston Speed Dog, Jerk Nation, Aurora Products, Big League Chew and Divine Foods.
About Thought For Food & Son, LLC
Founded in 2005, Thought For Food & Son, LLC is a creative boutique that specializes in the food industry. We offer our clients a combination of expertise and value that is unsurpassed within the food industry. We’re a communications company without the traditional agency “BS.” Thought For Food & Son operates as a “Strategic Resource” for its clients offering public relations, advertising, packaging design and brand development. Our focus is to create communication strategies using our proprietary PR FOOD MEDIA INDEX for clients who believe in powerful thinking. Thinking that demands notice. The kind of thinking that inspires people to take action and enables our clients to grow and prosper. For more information about Thought For Food & Son e-mail ethan(at)tffandson(dot)com.