Brierley+Partners and GPShopper Announce Strategic Partnership

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Bringing Together Mobile Applications and Loyalty Platforms to Create a Best-in-Breed Cross Channel Customer Experience

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Mobile adoption will continue to exceed any channel. We are proud to partner with GPShopper, the most innovative partner in the field.

Brierley+Partners and GPShopper are proud to announce a strategic partnership. GPShopper, a leading mobile solutions company, will incorporate their award-winning mobile platform with Brierley+Partners’ industry-proven CRM/Loyalty technology platform Brierley LoyaltyWare™. The Brierley platform offers all the functionality needed to enable successful loyalty and CRM programs.

The worlds of customer loyalty and mobile applications are converging as brands look to connect with their customers on the most personal device they own – their mobile phone. With smartphone users spending over 150 minutes daily in apps vs. only 40 minutes in mobile web, according to a study by the NPD Group, it became a natural conclusion that loyalty programs should be where the consumer is most engaged with smartphones – mobile applications.

“The addition of the Brierley LoyaltyWare ™ plug in, to our already robust mobile commerce and in-store engagement platform, will radically accelerate the relevance and personalization of mobile to consumer,” Alex Muller, CEO of GPShopper.

This unique integration of the Brierley LoyaltyWare and GPShopper’s mobile app capabilities gives retailers the opportunity to transform and enhance customer’s in-store experiences in a scalable and operational framework. For example, customers can benefit from personalized in-store messaging, triggered by BLE Beacons, a new addition to the GPShopper Platform. The combination of GPShopper and Brierley+ Partners analytics platform enables brand insights on how loyal customers behave across channels.

GPShopper is working closely with Brierley+Partners to seamlessly integrate Brierley LoyaltyWare™ and mobile SDK as a platform plug-in to GPShopper’s retail mobile apps. This will ensure that brands seeking to mobile enable loyalty solutions will benefit from the cost and time savings that this partnership brings to the deployment process.

Jim Sturm, CEO of Brierley+Partners explains “Mobile adoption will continue to exceed any channel. We are proud to partner with GPShopper, the most innovative partner in the field.”

About GPShopper
GPShopper develops award-winning mobile solutions for major retailers and brands to drive mobile commerce, increase in-store engagement and promote brand loyalty. The company's apps, mobile websites and in-store beacon solutions are powered by an enterprise-class, mobile platform which includes a complete suite of mobile content management and reporting tools. GPShopper has created the first truly operational mobile approach. Clients include Express, Best Buy, bebe, The North Face and Estée Lauder, among others. GPShopper's vision is to utilize mobile technologies to connect with consumers and to revolutionize retail.

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About Brierley+Partners
Brierley+Partners is a pioneer in customer Relationship Management® -- advancing loyalty, CRM and Customer Experience Marketing. The company has designed and implemented some of the world’s most successful loyalty and CRM programs for major clients: Express, GameStop, Hard Rock, 7-Eleven and Hertz to name a few. Brierley offers a complete suite of loyalty services: program design, loyalty/CRM technology, marketing strategy, research, analytics, Omni-Channel communications, account management, interactive/print production and fulfillment. The industry-leading Brierley LoyaltyWare™ technology platform is uniquely robust, flexible and quick-to-market. All services focus on a single mission: making clients’ customer relationships dramatically more profitable.

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Megan Sherrell
Marketing & PR Specialist

Andrea Cohen
Senior Marketing Manger

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