Customer Success Pioneer Joins Bluenose Analytics to Help Companies Harness Power of Big Data

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Former Salesforce Leader Catherine Blackmore Appointed Chief Customer Officer

Catherine Blackmore, Chief Customer Officer, Bluenose Analytics

“As one of the early leaders in customer success, Catherine shares our vision for building a platform that uses data analytics for effective customer management,” said Don MacLennan, co-founder & CEO of Bluenose Analytics.

On the heels of a $10 million investment from The Social+Capital Partnership and Norwest Venture Partners (NVP), Bluenose Analytics announced today the appointment of Catherine Blackmore as Chief Customer Officer. Blackmore brings over 20 years of experience in helping a diverse list of clients from small businesses to Fortune 100 clients achieve success. In her new role, Blackmore will focus on developing and evangelizing Customer Success best practices as well as accelerating the success of Bluenose Analytics customers.

“Most Customer Success organizations struggle with managing customer data. As a beta customer of Bluenose Analytics, I was impressed with their platform approach in providing one view of customer data as well as workflow that enables Customer Success teams to take action on key insights,” said Blackmore. “I look forward to helping our customers revolutionize the way they manage customer success, resulting in lower churn and higher customer lifetime value.”

Prior to joining Bluenose, Blackmore served as VP of Customer Success at Badgeville responsible for the satisfaction, loyalty, and advocacy of the company’s customer base. She has also held a number of senior leadership positions, including VP of Customer Success at Salesforce.com.

“As one of the early leaders in customer success, Catherine shares our vision for building a platform that uses data analytics for effective customer management,” said Don MacLennan, co-founder & CEO of Bluenose Analytics. “For subscription businesses, it’s no longer just about acquiring a new customer; it’s about understanding how each customer is engaging with your service and ensuring that each customer gets value. Catherine’s arrival illustrates our belief that software, domain expertise and best practice content are the critical pieces of a total solution for customer success practitioners to drive retention and revenue growth.”

With its successful fundraising and strong venture backing, the company has doubled its team since September and plans to expand its team significantly in the coming months.

About Bluenose Analytics
Bluenose provides a customer success platform for software-as-a-service businesses to increase revenue, using predictive analytics to engage at-risk customers and identify drivers of churn. For more information, visit http://www.bluenose.com.

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AIMEE EICHELBERGER
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