Attendees will learn how leveraging an approach to loyalty that appeals to consumers’ rational and emotional selves will differentiate brands and foster sustained engagement and advocacy among consumers.
(PRWEB) January 21, 2014
Johnson & Johnson will share its customer loyalty journey, including the launch of its innovative and successful new loyalty program, at the highly anticipated 7th Annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketer’s Association. The event is scheduled for March 17-19, 2014, at the Hyatt Grand Cypress in Orlando, Florida.
The session titled, “A New Frontier in Loyalty: Why Non-traditional Industries are Now Embracing Loyalty as a Competitive Differentiator and Critical Tool for Growing Their Business by Building Consumer Advocacy,” will feature new learnings regarding the critical importance of leveraging all four human drivers – the drive to acquire, to bond, to defend and to create - in a loyalty program to connect more emotionally with consumers, and not be held ransom by being overly dependent on points.
What’s more, in this session attendees will learn about the importance of mobile and tips on how loyalty marketers can leverage mobile to their program’s advantage. Johnson & Johnson’s new loyalty program leverages many of the emerging technologies and trends in loyalty to differentiate its products and build strong advocacy with its consumers.
This session will examine how embracing the four human drivers within any loyalty initiative can create a competitive differentiator by leveraging this valuable tool to build deeper relationships and transform consumers into advocates. Five trends to be discussed in the session are:
- Loyalty beyond points
- The importance of building a loyalty program that embodies and promotes the core attributes of a brand
- Leveraging loyalty to connect with consumers both emotionally and rationally
- The important role that personalization and CSR (Corporate Social Responsibility) play in building advocacy
- How a loyalty program can benefit from embracing mobile
“Loyalty Expo is already a great conference for our audience in terms of content, networking, and finding business solutions,” shared Loyalty360 President Erin Raese. “This compelling session is an excellent example of the type of thought leadership-based content we’re offering as it will share how encompassing the human factor and the emotional aspect into your loyalty strategies is imperative in creating true customer engagement, resulting in long-term, profitable customers.”
Ian Armour, Group Brand Director Analgesics & Healthy Essentials, Johnson & Johnson; and Scott Robinson, Senior Director, Loyalty Consulting & Solutions, Maritz Loyalty Marketing, will be the session’s featured speakers.
“Attendees will learn how leveraging an approach to loyalty that appeals to consumers’ rational and emotional selves will differentiate brands and foster sustained engagement and advocacy among consumers,” Robinson said.
This expansive and exclusive loyalty event geared toward building successful and lasting customer relationships includes three jam-packed days of networking, interactive sessions, and workshops led by several of today’s elite marketing minds. Attendees will meet their peers to discuss pressing marketing challenges, opportunities, and solutions.
About Loyalty Expo
Loyalty Expo is a true Voice of the Customer-driven, best practices-focused customer loyalty and rewards conference. As an attendee, you’ll have the unique opportunity to network with hundreds of your fellow marketers and hear how they are reaching their customer relationship-building goals. Market leaders will be sharing their experiences and insights on customer retention strategies and trends. Attendees will leave Loyalty Expo with a comprehensive understanding of new research, technologies, and solutions to assist their companies on the customer loyalty journey.
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.