"We use 'undercover customers' to validate our customer experience, we managed to raise from an average of 7 to 9.5 with the Wiseye behaviour technology." - Mr. Richard Graundland Customer service manager at Super-Pharm
(PRWEB UK) 27 January 2014
Wiseye Customer Behaviour Analytics harnesses cutting edge patented CCTV technology to offer the high street retail business detailed analytical data with more than 92 per cent accuracy so proficiently monitoring the stores performance. The technology has been developed in Israel and successfully implemented throughout Israel and across Europe to enhance the customers experience and increase the stores profitability whilst minimising the labour costs of overstaffing.
Understanding and positively engaging with the customer is paramount to the success of any retail business in todays challenging climate. Wiseye offers high street retailers a unique opportunity to stay one step ahead of their rivals by empowering the management team to strategically control their enterprise with a 360-degree view of the stores performance. Wiseye accurately counts people at very high densities, observes traffic patterns and detects objects whilst comparing standard, self-checkout and express lanes; and reconfiguring staffing levels to optimise profitability. Point of sale transaction data can be integrated within the technology to better understand the impact of customer service levels on sales empowering store managers to quickly address any issues relating to queue efficiency, staff performance, store layout and much, much more, resulting in improved customer service which is instrumental to the success at the POS.
Behaviour analytics is a must-have for retailers who want to monitor the outcome of their marketing and merchandising decisions using highly accurate live and historical data to strengthen the relationship with their suppliers.
The store managers can:
- View current wait times for individual and multiple points of sale.
- Receive alerts via email or text message, activate an announcement in store, when queues become too long.
- Monitor the performance of point of sale staff and make adjustments where necessary to maintain high levels of customer satisfaction.
- View customer numbers in store both live and historic.
- Compare conversion rates within a predetermined date range.
Wiseye is simple to install and incredibly reliable. Wiseye engineers install the hardware in store and the analytical specialists, based in Israel, will commission and then monitor each device, proactively alerting the store if a device is not communicating correctly. This ensures that the data receive is accurate and reliable at all times.
The Wiseye Partnership Program based in the UK provides hands on support to deliver bespoke performance related data to enable the store manager and senior management to identify areas of the store that require additional attention to take full advantage of missed opportunities.
Please take a look at our promotional Videos:
To find out more about Wiseye Customer Behaviour Analytics has to offer businesses, please don’t hesitate to contact Paul Telford for an informal chat or to arrange a demonstration.
Mobile: +44 (0) 7753 818 118