Health and Fitness Are Among America’s Most Popular Goals for 2014—Personal Trainer James Joiner Offers Tips on How to Reach Them

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America’s list of New Year’s resolutions includes losing weight, getting fit and eating healthy. Certified Personal Trainer James Joiner, whose marketing efforts are being implemented by Print and Radio (, wants to transform such lofty goals into a genuinely attainable and sustainable “fitness journey.”

My weight continued to climb to 200 pounds by age 13, which was my breaking point. From there I began my ‘fitness journey’ to become healthier—which is why my passion has become fitness.

No less an authority than the U.S. government says that losing weight, getting fit and eating healthy are among America’s most popular resolutions, but James Joiner, a Certified Personal Trainer and Licensed Massage Therapist, emphasizes that wellness is a life-long journey and not a one-stop destination. Print and Radio ( is helping him spread his message of hope.

“My goal in the fitness world is to influence individuals to transform their lives—not just their bodies,” James said.

If New Year’s resolutions are an indication, James is clearly on the right track., the government's official web portal, includes the following among America’s most popular personal goals for 2014:

Lose weight, volunteer to help others, quit smoking, get a better education, get a better job, save money, get fit, eat healthy food, manage stress, manage debt, take a trip, and drink less alcohol.

Details are available at

James, a model of fitness, can identify with those longing to look and feel better.

“I know what it feels like being unhealthy, from a physical and mental state, and how it can drag you down—so I want to help as many people as I can,” he said. “Nothing is more empowering for someone than hitting a goal—but when it’s a fitness goal, that feeling is indescribable.”

James admits to being “very heavy” as a youngster, weighing 160 pounds at age 10.

“I remember my exact weight because that was the first (and last) year that I played little league football because I maxed out the weight limit,” he says. “My weight continued to climb to 200 pounds by age 13, which was my breaking point. From there I began my ‘fitness journey’ to become healthier—which is why my passion has become fitness.”

James’ ability to inspire others to embark on a successful “fitness journey” is among his trademarks.

"I have been a Certified Personal Trainer and Licensed Massage Therapist since 2007,” he explains. “I have used that collective knowledge gained from each of these fields to promote fitness on an individual and group basis.”

With his personal training background, James says he strives to teach clients the importance of proper form and ROM (range of motion). This, he explains, helps build the proper structural and mechanical foundation to ultimately maximize results.

James’ specialties include:

Full Body Transformation
Increasing Cardiovascular and Muscular Fitness
Core Strength
Myofascial Release—soft tissue therapy for the treatment of skeletal muscle immobility and pain
Sports Specific Training (for example, football, wrestling, track)
Post-rehab Conditioning

“My workouts utilize and develop a wide array of exercise techniques,” James said. “This allows my clients to reach their fitness goals in an exciting and safe environment that focuses on their unique needs, strengths and weaknesses.”

James’ approach to health and fitness has lend him to investigate the possibility of opening an upscale training facility in the Tampa Bay area, most likely in the general vicinity of Carrollwood or Westchase.

About: James Joiner is a Certified Personal Trainer and Massage Therapist. His specialties include: Full Body Transformation, Cardiovascular and Muscular Fitness, Sports Specific Training and Post-rehab Conditioning. For more information, Visit or or call 813-966-9355. To contact Print and Radio, which is representing his marketing efforts, call 1 (877) 211-7566.

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James P. Joiner
since: 02/2009
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