String Automotive and Dealer Online Marketing Announce Technology Licensing Agreement

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Deal to Provide Dealers with Best-in-Class Service Combined with Next Generation Responsive Website Platform

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String Automotive, a cutting-edge provider of marketing and analytics software for auto dealers, announced today a unique software licensing agreement with Dealer Online Marketing (DOM), a leading automotive marketing agency based in South Carolina. To meet dealer demand for differentiated, responsive websites, DOM will utilize String’s next-generation software platform to power the websites of their clients.

“This agreement really is an example of the whole being greater than the sum of its parts,” said Robert Donovan, CEO of Dealer Online Marketing. “Uniting DOM’s strengths in holistic marketing strategy and commitment to client service with String’s advanced platform will allow dealers to benefit from a 'best-of-both-worlds' scenario: world-class service and creativity combined with the latest in responsive, real-time technology.”

String’s flexible, modular, cloud-based platform provides real-time integration and incorporates the latest in responsive design, adhering to SEO best practices and making it simple for dealers to offer an optimal experience for car buyers across all screens and mobile devices. String will provide their platform to DOM, along with training and technical support.

In turn, DOM will offer the platform to their clients, along with design support and hands-on client management. DOM currently maintains more than 500 websites on behalf of 300 dealers across the country, providing integrated marketing services including content creation, custom artwork, and strategy consulting.

"We are very excited to announce our first agency partnership with Dealer Online Marketing,” says Ken Kolodziej, String Automotive’s founder and CEO. “This relationship allows each party to focus on its strengths while delivering an innovative and effective solution to dealers, who constantly tell us they are looking for alternatives to aging technology, cookie-cutter template websites and less-than-stellar service.”

The two companies are looking to ramp their partnership quickly throughout 2014 and have already signed the first dealers to the joint technology and service offering. Clients will also have access to String’s Dealer Positioning System, a powerful analytics tool that helps dealer determine what’s working and what’s not with their online marketing strategy.

About Dealer Positioning System
String Automotive’s patent-pending Dealer Positioning System helps auto dealers navigate today’s dynamic market with the only vertically-integrated inbound marketing and analytics solution available. The DPS works seamlessly with a dealer’s existing systems to objectively make sense of internal and external data, delivering actionable insights and competitive intelligence to improve marketing effectiveness and bottom line results. As the only certified Google Analytics partner in the automotive industry – and one of only 210 in the world – String is uniquely positioned to keep dealers on the cutting edge of performance optimization.

Pricing and Availability
The latest version of the String DPS is available to dealerships immediately. New customers can sign up at NADA and receive a discounted show price of $895 per month (regular MSRP is $1,295).

Visit us at National Automobile Dealers Association Convention
Visit String Automotive to see a live demo of the DPS at the National Automobile Dealers Association Convention at the Ernest N. Morial New Orleans Convention Center, January 24-27, 2014, at booth #7151. Join String for a hands on intensive workshop , Big Data in the Big Easy, on Thursday, January 23rd 12:30 – 6:00 in New Orleans to obtain a clear understanding of how to use Google Analytics, industry research and benchmarks and new tools like String's Dealer Positioning System to make better decisions on a daily basis.

About Dealer Online Marketing
Dealer Online Marketing (DOM), located in Greenville, South Carolina, has been helping car dealers sell more cars since 2007. DOM executes and amplifies Internet strategies for automotive dealerships throughout the country, increasing website traffic, lead volume, phone calls and walk-in traffic, and ultimately, sales. The agency provides digital advertising services and support, including content creation, email campaigns, website management and more, allowing dealers to concentrate solely on selling and servicing cars.

About String Automotive
String Automotive, a leading provider of analytics and online marketing solutions, provides car dealers with step-by-step instructions to driving more sales. String’s Dealer Positioning System helps auto dealers determine what’s working and what’s not in online marketing by combining and interpreting data from multiple sources and multiple vendors for a totally objective – and actionable – view of their data. Founded in 2005 and based in Newton, MA, String delivers transparency, insight and innovation for forward-thinking auto dealers. By holistically approaching inventory management, online presence and reputation, search marketing and content optimization through one cohesive lens, String creates a feedback loop that drives sales, turns inventory and delivers business-altering insights.

For more information or to request a free demo, please visit us at


For more information contact:
Dina Pradel
VP of Marketing

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Dina Pradel
String Automotive
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