New York, NY (PRWEB) January 21, 2014
The Legacy Agency, Inc. (“TLA”), one of the world’s leading athlete representation and sports and entertainment marketing businesses, today announced they have signed one of the hottest global properties in the space, Jen Selter, to an exclusive representation agreement. TLA will handle all including marketing, broadcast, literary, endorsements, speaking engagements, and appearances for Selter, who is already one of the most-followed personalities in the digital space and is known world-wide for her healthy lifestyle regimen. The move is a further expansion of TLA’s business into the fast growing fitness and lifestyle space, with a young woman who is among the hottest names in the category.
“There is perhaps no one in the world today whose brand is growing faster than Jen Selter,” said Andrew Witlieb, co-founder of TLA’s sports marketing division. “She has captured the imagination of men and women who are looking for a new personality in the health and wellness category, and we are pleased to be able to bring all our experience to the table to maximize her exposure through a host of digital and brand partnerships. This represents a new category in which we will aggressively grow, and there is no one better to start with then the unquestioned new attention leader in the space.”
“I am very excited to work with TLA on taking advantage of all the attention we have gathered in the last year,” Selter said. “The work they have done with some of the greatest athletes in the world is amazing, and they can provide me with the customized attention and business advice that I need as I grow my brand. It is a great next step for me both personally and professionally.”
Selter, a 20-year-old fitness and workout devotee, has amassed more 1.9 million Instagram followers, eclipsing the likes of Carmelo Anthony, Serena Williams and Chris Paul and fast-approaching some of the world’s most recognizable athletes like Kobe Bryant. Her loyal fans tinclude Rihanna, Shaquille O'Neal, Channing Tatum, Kevin Hart and Amar’e Stoudemire among many others who she inspires with her looks, thoughts and fitness routines. The Roslyn, NY native has gained a cult following for her unique ability to simultaneously serve as inspiration for tens of thousands of women and a sex symbol for hundreds of thousands more men who react to her every post. TLA is planning to help take advantage of Selter’s popularity in a wide variety of categories, including beverages, workout wear, digital properties and apparel, with the first partnerships being announced in the coming weeks.
About TLA Worldwide
Founded in December, 2011 through the merger of Legacy Sports Group and The Agency Sports Management, TLA Worldwide plc and its subsidiary, The Legacy Agency, Inc., is a leading athlete representation and sports marketing business with a full service offering to its clients in baseball, broadcasting, coaching, endorsement and golf talent, as well as corporate consulting. The company’s success and growth potential is founded on three key pillars: the competency of the underlying businesses, their complementary practices and the strength and experience of the management team. TLA has an exceptional roster of clients including baseball All-Stars Carl Crawford, Adam Dunn, Jose Reyes, Ricky Romero, Johan Santana, Rickie Weeks and Vernon Wells, broadcasters Troy Aikman, Dan Hicks, Darryl Johnston, Chris Myers and Mitch Williams, college coaches Mick Cronin, Steve Lavin, Randy Edsall, Fred Hoiberg and Mark Gottfried, PGA Tour professionals, Jim Furyk, Patrick Reed, Matt Every, Robert Garrigus, John Huh, Spencer Levin, Jeff Overton, John Senden and Kyle Reifers, and talent marketing clients such as Trey Burke, Reggie Bush, Kerri Walsh Jennings, JR Celski, Lolo Jones, and Ryan Tannehill. Headquartered in New York, TLA operates out of offices in New York, Newport Beach, Houston, San Francisco, Charleston, SC, Maracay VZ, Melbourne AU and London. For more information, visit http://www.legacy-agency.com.